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M.A. (Advertising & PR)

Program Code 17823


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Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility Graduation

Duration 2 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.0
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Course Structure

1st Year

Semester 1

  • COMMUNICATION THEORY
    • Course Code : CTH4101 Type : Credit : 3
  • PUBLIC RELATION AND PRACTICES
    • Course Code : MAP4102 Type : Credit : 3
  • ADVERTISING MANAGEMENT
    • Course Code : MAP4103 Type : Credit : 3
  • EVENT MANAGEMENT
    • Course Code : MAP4104 Type : Credit : 3
  • MARKETING AND BRAND MANAGEMENT
    • Course Code : MAP4105 Type : Credit : 3
  • ART AND CRAFT OF PHOTOGRAPHY
    • Course Code : ACP4106 Type : Credit : 2
  • BASICS OF COMMUNICATION
    • Course Code : CSS4151 Type : Credit : 1
  • BEHAVIOURAL SCIENCE – I
    • Course Code : BEH4151 Type : Credit : 1
  • SPANISH I
    • Course Code : LAN4153 Type : Credit : 3
  • FRENCH
    • Course Code : LAN4151 Type : Credit : 3
  • EVENT PLANNING AND PRODUCTION
    • Course Code : ACC4106 Type : Elective Credit : 2
  • Indian folk & traditional studies
    • Course Code : ACC4105 Type : Elective Credit : 2
  • ACCELERATOR I: MEDIA PSYCHOLOGY
    • Course Code : ACC4101 Type : Elective Credit : 2
  • ACCELERATOR II: COMMUNITY RADIO
    • Course Code : ACC4102 Type : Elective Credit : 2
  • Accelerator III: Media Software
    • Course Code : ACC4103 Type : Elective Credit : 2
  • ACCELERATOR IV: FEATURE WRITING
    • Course Code : ACC4104 Type : Elective Credit : 2

Semester 2

  • INTERPERSONAL COMMUNICATION
    • Course Code : CSS4251 Type : Credit : 1
  • BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
    • Course Code : BEH4251 Type : Credit : 1
  • FRENCH-II
    • Course Code : LAN4251 Type : Credit : 3
  • SPANISH-II
    • Course Code : LAN4253 Type : Credit : 3
  • MEDIA PLANNING & BUYING
    • Course Code : MAP4201 Type : Compulsory Credit : 2
  • MARKETING OF SERVICES
    • Course Code : MAP4202 Type : Compulsory Credit : 3
  • CRISIS MANAGEMENT
    • Course Code : MAP4203 Type : Compulsory Credit : 3
  • CLIENT SERVICING & ACCOUNT PLANNING
    • Course Code : MAP4204 Type : Compulsory Credit : 3
  • PR CAMPAIGN DESIGN
    • Course Code : MAP4205 Type : Compulsory Credit : 3
  • CONSTITUTION MEDIA LAWS & ETHICS
    • Course Code : CML4206 Type : Compulsory Credit : 3
  • ACCERLATOR I DOCUMENTARY MAKING
    • Course Code : ACC4201 Type : Elective Credit : 2
  • ACCERLATOR II DEVELOPMENT COMMUNICATION
    • Course Code : ACC4202 Type : Elective Credit : 2
  • ACCERLATOR III MEDIA SOFTWARE II
    • Course Code : ACC4203 Type : Elective Credit : 2
  • ACCERLATOR IV FAKE NEWS AND MISINFORMATION
    • Course Code : ACC4204 Type : Elective Credit : 2

2nd Year

Semester 3

  • COMMUNICATION RESEARCH
    • Course Code : CMR4301 Type : Credit : 3
  • COPYWRITING
    • Course Code : MPR4303 Type : Credit : 3
  • DIGITAL MARKETING AND ADVERTISING
    • Course Code : MAP4304 Type : Credit : 3
  • INTERNSHIP/PROJECT
    • Course Code : MPR4305 Type : Credit : 6
  • SOCIAL MEDIA ANALYTICS
    • Course Code : SMA4302 Type : Credit : 3
  • LEADING THROUGH THE GROUP
    • Course Code : BEH4351 Type : Credit : 1
  • CORPORATE COMMUNICATION
    • Course Code : CSS4351 Type : Credit : 1
  • FRENCH
    • Course Code : LAN4351 Type : Credit : 2
  • SPANISH
    • Course Code : LAN4353 Type : Credit : 2
  • GENDER AND MEDIA
    • Course Code : ACC4301 Type : Elective Credit : 2
  • MEDIA ECONOMICS
    • Course Code : ACC4302 Type : Elective Credit : 2
  • CELEBRITY MANAGEMENT
    • Course Code : ACC4304 Type : Elective Credit : 2
  • DIRECTING NON FICTION
    • Course Code : ACC4306 Type : Elective Credit : 2
  • MOBILE JOURNALISM
    • Course Code : ACC4303 Type : Elective Credit : 2
  • DIGITAL PUBLIC RELATIONS
    • Course Code : ACC4305 Type : Elective Credit : 2

Semester 4

  • PROFESSIONAL EXCELLENCE
    • Course Code : BEH4451 Type : Credit : 1
  • DISSERTATION
    • Course Code : MAP4401 Type : Compulsory Credit : 15
  • INTERNSHIP
    • Course Code : MAP4402 Type : Compulsory Credit : 8
  • RESEARCH COLLOQUIUM
    • Course Code : MAP4403 Type : Compulsory Credit : 5
  • COMMUNICATION IN CONTEXT
    • Course Code : CSS4451 Type : Compulsory Credit : 1