The topic for the event was “Challenging the Industry Dominant Logic in Ecommerce through Innovative Business Models”. The inspiration behind taking up this particular subject was so that students of BBA & MBA can understand how Innovative Buisness Models can make a company alive, and how important it is for an organization to innovate their products or services. The guest speaker was Dr. Mike Ivanof, He is President & CEO of GlobalBox.world company, which is an e-commerce company. He is an Ecommerce expert. A total of 60 to 70 students from BBA & MBA attended this seminar. Dr. Mike Ivanof's gave insightful discussion on the inspiration behind groundbreaking innovations within the E-commerce world. He Emphasis on the pivotal role of innovation in reshaping traditional E-commerce paradigms and fostering sustainable growth. Everyone learned about the practical side of E-commerce from an person who have been in that industry from past 25+ years. Students were able to take back more practical side of knowledge then compared to the bookish knowledge.