1. Introduction
On 15th April 2025, the excitement surrounding the UTT Player Auction captured media attention with headlines like “Harmeet, Sreeja Retained, New Team for Manika.” While the media buzzed around the high-energy sports event, four talented students from Amity School of Communication (ASCO), Amity University Mumbai, were behind the scenes, contributing their skills to the event's success as part of the PR & Event Organizing Team. This opportunity provided the students with invaluable hands-on experience in public relations (PR), event management, and media relations.
2. Objective of the Experience
The main objectives of the students’ involvement in the UTT Player Auction 2025 were:
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Gain practical insights into the dynamics of live sports PR and event coordination.
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Learn to manage press conferences, media interactions, and the fast-paced environment of a national-level event.
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Apply their classroom knowledge in real-world situations, aligning with ASCO’s “learning by doing” philosophy.
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Develop a deeper understanding of public relations and the role of media in high-stakes events.
3. Key Contributions of the Student Team
The student team, consisting of Mansha Thakkar, Vadiraj Bengeri, P Rashmitha, and Rajanya Goswami, played a crucial role in managing various aspects of the PR and event coordination. Their contributions included:
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Event Coordination: The students helped ensure smooth operations and timely execution of various event-related tasks.
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Press Conferences: They assisted in the organization and management of press conferences, ensuring the effective communication of key updates to the media.
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Public Relations: The students handled media interactions, ensuring positive coverage and facilitating smooth relations between the event organizers and the press.
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Media Relations: The students were involved in coordinating with media personnel and ensuring the accurate dissemination of information to the public.
4. Educational Impact
The experience provided the students with practical knowledge that is essential for a successful career in public relations and event management. Key learning outcomes included:
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Real-World Application: Students were able to see how PR principles are applied in a live sports setting, learning how to manage media relations during high-profile events.
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Crisis Management and Adaptability: The students gained experience working under pressure, dealing with unexpected situations, and ensuring that the event ran smoothly.
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Industry Insights: The hands-on experience at the UTT Player Auction helped students understand the intricate relationship between media, PR, and event management in the sports industry.
5. Conclusion
The involvement of Amity School of Communication students in the UTT Player Auction 2025 was a perfect example of industry-integrated learning. Through their contributions in the PR and event coordination team, the students gained valuable insights into the world of live sports PR and event management. This experience not only enhanced their professional skills but also aligned with ASCO’s commitment to providing students with real-world exposure in the media and communication fields.
We extend our sincere congratulations to the student team—Mansha Thakkar, Vadiraj Bengeri, P Rashmitha, and Rajanya Goswami—for their exceptional professionalism and contributions to the success of this national-level event.
At Amity School of Communication, we remain committed to providing our students with hands-on learning experiences that equip them with the skills and knowledge required for success in the dynamic world of media, PR, and event management.