1) The transformative impact of digital technologies on public relations strategies and practices, highlighting how digital platforms have transformed communication and audience engagement. It will discuss strategies for leveraging social media to enhance brand reputation and community connection and understand data-driven decision-making to optimize PR campaigns, best practices for real-time reputation management, and effective crisis communication strategies tailored to a 24/7 news cycle.
2) Ms. Sandhya Sutodia, Co-founder and CEO of Turiya Communications LLP. PR Expert.
3) Industry experts to gain practical knowledge.
4) Individual Network.
5) 40 students from UG.
6) Ms. Sutodia has worked with leading organizations such as Wipro, Microsec, Indian Television, ICICI Prudential, Asian News International (ANI), and Medica Chain of Hospitals. Her career began as a business journalist covering a variety of sectors, including financial markets, mutual funds, real estate, IT, telecom, HR, and commodities like gold and silver. She then transitioned into PR and corporate communications, where her deep industry insights and strategic communication skills have proven invaluable. Ms. Sutodia has a natural entrepreneurial drive, identifying opportunities and optimizing resources to deliver impactful results.
7) The workshop concluded with the gratitude of the guests, HOD, faculty members, and dear animation students for making this session engaging and enriched with fruitful discussions. Creating the industrial network and collaboration for internship and placement.
8) Students are awarding about the practical work and future of PR.
9) Student Internships and Placements.