B.A. (Journalism & Mass Communication) - 3 Continent

Campus Mumbai

Institute Amity School of Communication, Mumbai

University Amity University Maharashtra

Eligibility 10 + 2 (Pass)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.87

Course Structure

1st Year

Semester 1

  • French I
  • Course Code : LAN2151 Type : Credit : 3
  • Effective Listening
  • Course Code : CSS2151 Type : Credit : 1
  • Understanding Self for Effectiveness
  • Course Code : BEH2151 Type : Credit : 1
  • Environmental Studies-I
  • Course Code : ENV2151 Type : Credit : 2
  • Understanding Mass Communication
  • Course Code : BJM2101 Type : Compulsory Credit : 3
  • Introduction to Culture and Society
  • Course Code : BJM2102 Type : Compulsory Credit : 3
  • Print Media
  • Course Code : BJM2103 Type : Compulsory Credit : 3
  • Art and Craft of Photography
  • Course Code : BJM2104 Type : Compulsory Credit : 3
  • CE- Introduction to Visual Communication
  • Course Code : BJM2131 Type : Elective Credit : 3
  • Basics of Tourism Management
  • Course Code : TRM2151 Type : Elective Credit : 3

Semester 2

  • Presentation Skills
  • Course Code : CSS2251 Type : Credit : 1
  • Environmental Studies-I
  • Course Code : ENV2251 Type : Credit : 2
  • Problem Solving and Creative Thinking
  • Course Code : BEH2251 Type : Credit : 1
  • French-II
  • Course Code : LAN2251 Type : Credit : 3
  • TV Journalism
  • Course Code : BJM2201 Type : Compulsory Credit : 3
  • Film Theory & Practice
  • Course Code : BJM2202 Type : Compulsory Credit : 3
  • Radio Production
  • Course Code : BJM2203 Type : Compulsory Credit : 3
  • Media Laws & Ethics
  • Course Code : BJM2204 Type : Compulsory Credit : 3
  • World Geography
  • Course Code : TRM2251 Type : Elective Credit : 3
  • Graphic Design
  • Course Code : BJM2233 Type : Elective Credit : 3

2nd Year

Semester 3

  • FRENCH
  • Course Code : LAN2351 Type : Credit : 3
  • GROUP DYNAMICS & TEAM BUILDING
  • Course Code : BEH2351 Type : Credit : 1
  • READINGS & COMPREHENSION
  • Course Code : CSS2351 Type : Credit : 1
  • BASICS OF ADVERTISING
  • Course Code : BJM2301 Type : Compulsory Credit : 3
  • EVENT MANAGEMENT
  • Course Code : BJM2302 Type : Compulsory Credit : 3
  • PUBLIC RELATIONS AND CORPORATE COMMUNICATION
  • Course Code : BJM2303 Type : Compulsory Credit : 3
  • MEDIA CRITICISM
  • Course Code : BJM2304 Type : Compulsory Credit : 3
  • INTERNSHIP / PROJECT
  • Course Code : BJM2305 Type : Compulsory Credit : 3
  • CE- BRAND MANAGEMENT
  • Course Code : BJM2331 Type : Elective Credit : 3
  • TOURISM PRODUCT OF INDIA
  • Course Code : TRM2351 Type : Elective Credit : 3

Semester 4

  • STRESS AND COPING STRATEGIES
  • Course Code : BEH2451 Type : Credit : 1
  • ONLINE JOURNALISM
  • Course Code : BJM2402 Type : Credit : 3
  • CORPORATE COMMUNICATION
  • Course Code : CSS2451 Type : Credit : 1
  • FRENCH IV
  • Course Code : LAN2451 Type : Credit : 2
  • NEW MEDIA
  • Course Code : BJM2403 Type : Compulsory Credit : 3
  • DEVELOPMENT COMMUNICATION
  • Course Code : BJM2404 Type : Compulsory Credit : 3
  • MEDIA PLANNING & BUYING
  • Course Code : BJM2405 Type : Compulsory Credit : 3
  • MEDIA MANAGEMENT
  • Course Code : BJM2401 Type : Compulsory Credit : 3
  • TV PRODUCTION AND PRESENTATION
  • Course Code : BJM2432 Type : Elective Credit : 3
  • Design Development
  • Course Code : FST2307 Type : Elective Credit : 3
  • FILM THEORY AND PRACTICE
  • Course Code : BJM2431 Type : Elective Credit : 3
  • TOURISM TRENDS IN INDIA
  • Course Code : TRM2451 Type : Elective Credit : 3

3rd Year

Semester 5

  • FRENCH
  • Course Code : LAN2551 Type : Credit : 2
  • SPANISH
  • Course Code : LAN2553 Type : Credit : 2
  • INDIVIDUAL, SOCIETY AND NATIONS
  • Course Code : BEH2551 Type : Credit : 1
  • EMPLOYABILITY SKILLS
  • Course Code : CSS2551 Type : Credit : 1
  • MEDIA RESEARCH
  • Course Code : BJM2501 Type : Compulsory Credit : 3
  • REGIONAL JOURNALISM
  • Course Code : BJM2502 Type : Compulsory Credit : 3
  • NEWS AND CONTEMPORARY ISSUES
  • Course Code : BJM2503 Type : Compulsory Credit : 3
  • INTERNSHIP / SUMMER SAP
  • Course Code : BJM2504 Type : Compulsory Credit : 6
  • CE- FILM CRITICISM
  • Course Code : BJM2533 Type : Elective Credit : 3
  • Visual Merchandising
  • Course Code : FST2501 Type : Elective Credit : 3
  • CE- DIGITAL PHOTOGRAPHY
  • Course Code : BJM2531 Type : Elective Credit : 3
  • TOUR PACKAGING
  • Course Code : TRM2551 Type : Elective Credit : 3

Semester 6

  • WORKPLACE COMMUNICATION
  • Course Code : CSS2651 Type : Credit : 1
  • MEDIA ANALYTIC TECHNIQUE
  • Course Code : BJM2603 Type : Credit : 3
  • INTERPERSONAL COMMUNICATION AND RELATIONSHIP MANAGEMENT
  • Course Code : BEH 2651 Type : Credit : 1
  • INTERNSHIP
  • Course Code : BJM2602 Type : Compulsory Credit : 8
  • MEDIA PRODUCTION PORTFOLIO
  • Course Code : BJM2631 Type : Compulsory Credit : 3
  • PROFESSIONAL PROJECT
  • Course Code : BJM2601 Type : Compulsory Credit : 6
  • E-COMMERCE IN FASHION
  • Course Code : FST2608 Type : Elective Credit : 3
  • HOSPITALITY & TOURISM MARKETING
  • Course Code : TRM2651 Type : Elective Credit : 3