Issues

Atmospheric Components of a Commercial Website and the Behavioral Responses of the Cyber-Consumers: Case of an Online Store of Cultural Products

Anji Ben Hamed Amara

Examining the Effect of Emotions Associated with Colour of Logo on Brand Perceptions

Vikas Singla & Nupur Aggarwal

The Effect of Situational Factors on Unplanned Buying of Fashionable Garments: A Special Reference of Norway and Sri Lanka

P K C Dinesha

Antecedents and Impact of Consumer Trust in Business to Business Markets

Somnath Mukherjee

Determinants of Household Choice of Fluid Milk in Urban Market Segment

P Santhi

Moderation Effect of Travel Context in the Linkage Among Employee Service-Quality, Satisfaction and Trust on Word-of-Mouth of Airline Passengers in India

Joemon Pappachan & Moli P Koshy

Consumers’ Readiness for Green Products and Its Effect on Sustainable Development

Mukesh Srivastava, Komal Malik & Rajendra Kumar

Competitor’s Ad-Efforts Analysis by Media Planners of Integrated Ad-Agencies-An Evaluation

P G Arul

Brand Loyalty Amidst Perceived Health Risk: A Study of Perception of Maggi Noodles Amongst Delhi Residents Before and After Controversy Across Demographic Variables

Narander Kumar Nigam & Saumya Jain

Honeycomb Eating Joint- Weaving the Web in Lucknow

Sabeeha Fatma

Application of the Servqual Framework to Evaluate the Gap 5 Service Quality Delivered by Mutare Community Pharmacies in Zimbabwe

Liberty Usanga & Stanley Murairwa

Does Product Relatedness in Extensions lead to increased Brand Familiarity?

Ritu Srivastava

Impact of In-Store Environment Perception on Impulse Purchasing Behaviour at Supermarkets in Trincomalee District

V R Ragel & K Nirushan

The Influence of Personal Contact Networks (PCNs) on Marketing Capabilities in Small and Medium Enterprises (SMEs) in Saudi Arabia

Hatem H Garamoun & Mohamed Hurieb

Analysing the influence of Self-Related Motivational Factors on Young Customers' Social Media Engagement: Impact on Brand Loyalty

Anu Rani & Hardeep Chahal

Muslim Consumers' Online Purchase Intention towards Islamic Fashion Products: A Clothing Market Case

Hla Theingi Win & Muhammad Tahir Jan

Influence of Sales Promotion and Service Quality of Modern Retail Stores on Buying Behaviour of Consumers in Karnataka

Shyam Sundar B & K Nagendra Babu

A Journey from Consumer-Brand Relationship to Brand Love : A Bibliometric Study

Mandakini Paruthi & Harsandaldeep Kaur

Perceived Service Quality and Customer Retention in Telecommunication Services: A Structural Equation Modelling Approach

Krishan K Boora

P Anjali Ayurveda: Fishing in the Contested Waters

Harsh V Verma & Ekta Duggal

Consumer Engagement through Electronic Word of Mouth (EWOM): Exploring the Effect of Social Networking Sites

Mitra Amini

Customer Delight: A Conceptual Framework

Steffi Sophia Quintal & Y V Reddy

Consumer Behaviour towards Online Shopping: Structural Equation Modeling Approach

Hemalatha J & Lalitha Balakrishnan

Impulse Buying Tendency: An Analysis of Relationship with Selected Personality Variables

Saiyed Wajid Ali & Swati Sudan

Covers

AJM

Editorial

Prof. (Dr.) Ramanjeet Singh

Contents

AJM

Consumers’ Response to Foreign Brands: Strategic Implications from Qualitative Perspective

Aastha Verma Vohra & Garima Gupta

Evaluating Brand Personality and its Impact on Human Personality of Cosmetic Users

G S David Sam Jayakumar, A Sulthan & W Samuel

A Conceptual Model of Consumer Variety Seeking Behaviour

Prithvish Bose

Building Brand Equity through BTL in Water Purifier Company

Prashant Kumar Pandey & Priyanka Malik

Determining Elements of Visual Merchandising: A Study on its Influential Role on Customers Buying Decision Making

Namrata Maheshwari

Factor Psychoanalysis on Service Dominant Orientation of Two Wheeler Industry in India: An Empirical Study

Agrim Verma & Monica Bedi

Covers

Amity Journal of Marketing

Editorial

Prof. (Dr.) Ramanjeet Singh

Contents

AJM

A Framework for Measuring the Efficiency of C&P Enterprise’s Distribution Channels in Harare, Zimbabwe

Paidamoyo P Chadoka & Stanley Murairwa

Sentiment Analysis of eWOM on Service Performance of Public Undertaking Hotels

Anicar D Manavi & D H Malini

Effects of Product Characteristics on Online Buying : An Empirical Study of University Students

Mamta Chawla, Mohammed Naved Khan & Anuja Pandey

TV Advertising: A Perceptual Study of Indian Mothers

Amardeep Kaur Ahluwalia & Kamal Preet

A Study on Factors Affecting Customer Satisfaction and Repeated Purchase Behaviour of Organic Food Products -A Structural Equation Modeling Approach

Srividya Prathiba C S

Impact of Demonetization on Consumer Behavior towards Mobile Payment Applications: An Empirical Study

Sarvesh Kumar, Vikas Kumar Tyagi & Tarun Vashishat

Perspective on Non-Fuel Retail among the Indian Urban Consumers

Sandhya Rai

Behaviour of Adolescents to Ready-to-Eat Products (A Survey of Malwa Region of Punjab)

Leena Kakkar & Anju B Nandrajog

Understanding Purchase Intention for Global Brands among Young Indian Consumers

Monica Bedi, Pooja Chopra & Kirandeep Kaur

Editorial

Prof. (Dr.) Ramanjeet Singh

Contents

AJM

Use of Click and Collect E-tailing Services among Urban Consumers

Vijay Victor, Nadira Syarfa, Robert Jeyakumar Nathan & Jalal Rajeh Hanaysha

Advertising Intent, Children and the Changing Media Landscape

Deepesh & Shehzala

Iconic Branding in the Indian Context- A Guide to Successful Branding

P Kamasastry

Impact of Celebrity’s Credibility Dimensions on Consumer’s Purchase Intentions

Syed Mohammad Tarique Hasnain, Mahima Birla & Bilal Mustafa Khan

Yours Daily Pick – The Journey of Exotic Grocery from the West to the East--A Case Study

Uzma Hasan

“Problem” as one more P to be added as 8th P of Marketing

Syed Rizvi

Covers

AJM

Editorial

Prof. (Dr.) Ramanjeet Singh

Contents

AJM

Perceived Value and Purchase Intention of Counterfeit Luxury Brands: Testing the Moderation of Materialism

Khaloud Nasser Alsaid & Mahmoud Abdel Hamid Saleh

Celebrity Endorsement and Consumer Purchasing Behaviour among Students of the University of Benin: A Case Study of the Nigerian Telecommunication Industry

Omoregbe Omorodion & Osifo, Samuel Jesuorobo

Success Factors for the Sustainability of Market Share in Formal Eateries in Oyo State

Adeoti, Johnson O, Olawale, Yinusa A, Asabi, M. Oludele, Adewuyi, J. O. & Ayinde, R. Bolajoko

An Analytical Study on the Men’s Denim Wear Market in India – Identification of the Key Factors Influencing the Consumer Buying Behaviour in the Economy Segment

Sougata Banerjee & Trisha Banerjee

An Analysis of the Business Process Reengineering (BPR) Implementation Practices and their Impact on Customer Satisfaction in the Banking Sector

Forbes Makudza, Gibson Muridzi & Darlington Chirima

Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry

Olawale, Y A, Salman, A, Abdulraheem, M & Ayinde, R B