Basic Information

Journal Title

AMITY JOURNAL OF MARKETING

Journal Broad Discipline

MARKETING

Focus Subject  

MARKETING

• Advertising
• Sales
• Sales Promotion
• Distribution Channels
• Marketing Research
• Integrated Marketing Communication
• Business to Business Marketing
• Consumer Behaviour
• Customer Relationship Management
• Customer Value Delivery
• International Marketing Strategies
• Luxury Business Marketing
• Innovation and Technology Marketing
• Brand Management
• Retail Management
• Sports Marketing
• Strategic Marketing
• E-commerce
• Social Media Marketing
• Direct and Event Marketing
• Public Relations
• Celebrity Management
• Product Definition and Pricing Strategies
• Marketing of Services
• Quality Control
• Sales Force Management
• Rural Marketing
• Industrial Marketing
• Use of ICT in Marketing
• Neuroscience and Consumer Pricing

Name of Publisher

AMITY DIRECTORATE OF MANAGEMENT AND ALLIED AREAS (ADMAA)

Country of Origin  

INDIA

Registered Address

Amity Directorate of Management and Allied Areas (ADMAA)

G-09, I-3 Block, Amity University, Sector – 125

Noida-201313, Gautam Budh Nagar, Uttar Pradesh, India

Journal Language/s

ENGLISH

Publishing Frequency

BI-ANNUAL

Editor name, Editorial office address, phone, email and website

PROF. (DR.) RAMANJEET SINGH

EDITOR-IN-CHIEF

AMITY DIRECTORATE OF MANAGEMENT AND ALLIED AREAS (ADMAA)

G-09, I-3 BLOCK, AMITY UNIVERSITY, SECTOR – 125, NOIDA-201313

GAUTAM BUDH NAGAR, UTTAR PRADESH, INDIA

PH: +91(0)-120-4392147

Email: ajm@amity.edu

Website: http://amity.edu/admaa/ajm

Current Status (print/online/both

BOTH

ISSN

2455-975X (PRINT)

eISSN

2456-1703 (ONLINE)

Other registrations /memberships such as  RNI / COPE / CARE

RNI – UPENG/2017/72665