EDITORIAL OBJECTIVES

• Bridge the gap between theory and practice by connecting academicians and industry practitioners.
• Promote exchange of ideas and marketing best practices at an international platform.
• Promote inter-disciplinary research between marketing and other functional areas.
• Promote a wider scope of publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
• Provide a platform to promote research in marketing with managerial implications.