Copyright

Articles, papers or cases submitted for publication should be original and should not be under consideration for any other publication at the same time. Authors submitting articles/papers/cases for publication warrant that the work is not an infringement of any existing copyright, proprietary right, privacy or libel and will indemnify, defend, and hold Amity Journal of Marketing (AJM) or sponsor(s) harmless from any damages, expenses and costs against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers/articles/cases and contributions become the legal copyright of the AJM unless otherwise agreed in writing.