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GLRC 2025

Curtain Raiser

10th GLOBAL LEADERSHIP RESEARCH CONFERENCE (GLRC 2025)

Celebrating a Decade of Leadership & Research

19th - 21st March 2025

About Conference

Leadership Forum

A. Resurging Human Wellness-Rewiring the connect

Human kind had been undergoing varied experiences with a mix of up and downturns since centuries. We have advanced and progressed to a world that witnesses changes at every passing moment that too with progression. In this measurable world of performance, it is thus wellness which matters to accomplish all rest of the targets or fulfilments.

The role that human wellness plays in deciding and determining the future of both personal and professional aspects thus becomes significant. The whole globe has undergone a massive turbulence in social, physical, mental, and spiritual aspect post pandemic and today when the new normal has been successfully achieved there are new trends and practices that were relevant for improving again the Human wellness.

Business and organization today are moving forward with a networked integrated approach to ensure that the major driving force behind all developments that is human matched with its capabilities and power of technology to create difference.

This is only possible when a holistic wellness is taken care of. The present forum will deliberate with the presence of experts in varied areas of wellness to discuss and share insights on holistic wellness thus ensuring a quality life with ace.

B. Demystifying leadership: Unveiling the Business Success sutras

 “Leadership is one of the most observed and least understood phenomena on earth”

-James MacGregor Burns

 

Rationale:

The business landscape is changing incredibly fast. In the ‘future of work’, there shall be no fixed rules! Research and experience shows that different business situations shall require different styles of leadership. While some aspects of leadership, such as setting a vision and executing on strategy, will remain, the leaders of tomorrow will need to possess a new arsenal of competencies, skills and mindsets to lead effectively. Future leaders need to be explorers of old practices and at the same time embrace the unknown. Leaders need to be able to think on their feet, get imaginative, and embrace uncertainty and volatility to build strong teams, manage workforce transitions arising as a result of artificial intelligence and above all develop a thriving organizational culture.

Demystifying Leadership is the need of the hour. It’s important for the Leaders worldwide to successfully embrace the continuous changes in technology, economy, environment, and government policies across all sectors while remaining focused on the organizational vison, mission and goals to stay ahead and remain competitive.

 

Scope: The rise in technology adoption by businesses, its stakeholders and consumers, the economic fallout of the pandemic across the world, and growing geo-political tensions worldwide are some of the recent issues which confront organizations. The Forum through its discussions and deliberations shall cover the deepest aspects of leadership and identify several key competencies and skills required of leaders in the ‘future of work’.

This forum shall provide a platform for thought leaders, industry practitioners at all levels, academicians, entrepreneurs, and research scholars to come together, to learn, share and discuss current and emerging aspects of desired leadership.

Outcome: The discussions and deliberations in the Forum shall explore the future concept of leadership. It shall provide key takeaways that will help leaders at all levels step up in their leadership behaviour particularly in the transition to being an expert leader to facilitate both business and human capital excellence. The participants of the Forum will learn boundless insights and strategies from some of the corporate world’s most eminent leaders. The Forum shall be a great knowledge-sharing event for a diverse audience embracing international and national participants. 

C. Sustainability and Governance for effectual performance

“Meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability is not only limited to be a aspect but has expanded its horizons when it comes to survival and that too with contemporaries and benefit of all. It is not new to humankind wherein every practice, understanding is aimed to create a long lived and purposeful, existence. Connecting the concept with Business Sustainability makes a larger sense as in VUCA world change is seamless.

With respect to any context social, economic, financial, ethical, or technological none of the sub facet are isolated from this. Whether it is smart manufacturing or personalization of customer experience to developing an alternate to managing non-renewable sources, to social aspects all this form a base for a safe and sustained humankind. The UNSDG have provided a framework on how taking clue from suggested context a better world in environmental or societal or economic imperatives be created to ensure excellence.

The forum will discuss from varied experts representing Global context the opportunities, facets and challenges in making sustainability a consciously led part of humankind.

Human Resource Forum

Leveraging Analytics – Innovation across HR Value Chain

With rapid technological advancements, leveraging analytics in human resources can be a game changer for organizations to achieve a competitive advantage. Companies are exerting significant effort to develop digital capabilities to unearth innovative ideas that could improve their competitive advantage.

 In this ever-evolving landscape, analytics plays a crucial role in the initial phases of the human resource value chain to its last stages from recruitment to employee retention. Capitalising analytics in today's work environment can help align human resource strategies with overall business strategies along with success. Companies are exerting significant effort to develop digital capabilities to unearth innovative ideas that could improve their competitive advantage.

Rationale

The rationalization of the HR Forum is to understand how analytics can be used in each stage of the human resource value chain. The rationale behind the forum’s deliberations is to be able to effectively handle the large amount of data created to enhance the innovation across the Human Resources Value chain.

Human resources (HR) analytics enables managers to replace decision-making based on anecdotal experience, hierarchy, and risk avoidance with higher-quality data-driven decisions based on data analysis, by improving employee performance & engagement, the result would lead to increased job satisfaction. By concentrating on skill gaps in employees, Learning and Development programs can help in improving the performance and reducing knowledge & skill gaps.

Scope:Analytics can identify the potential sources of recruitment that can help in easy hiring of suitable candidates. Analysing data generated from performance metrics can help in identifying high performance employees. Analytics can help in bridging the gap between the skills and knowledge between current and existed. Predictive analytics can help in forecasting the future needs for the firm.

Outcome :Human Resources analytics impacts various HRM activities including selection, appraisal, compensation, rewards, and development to maximize their impact on organizational performance. HR analytics uses data and insights to improve human resource management and performance. Leveraging HR Analytics can help organizations make better decisions, optimize processes, enhance employee engagement, and align the workforce with the strategic goals.

Overall, technology has had a significant impact on HRM, improving efficiency and streamlining HR Value Chain processes. However, it is important for HR professionals to stay up to date with the latest technological developments to effectively utilize these tools and continue to provide high-quality HR services.

Operations & Quality Forum

Leveraging Analytics, sustainability and innovations in Operations & Quality

The ever growing blend of analytics, sustainability, and innovation has sparked new opportunities and challenges in the area of Quality & Operations. These pillars of modern business management are constantly rejigging the way organizations operate adding new dimensions to traditional practices and necessitating a holistic approach to ensure sustainable growth and profitability.Data driven decision making has always been a high point in all manufacturing & Quality domains. The advent of business analytics has revolutionized this aspect by providing organizations with unprecedented ability of data mining. The plethora of data that was already available in companies is being put to amazing use and applications thanks to business analytics.

The prefix sustainable has become so integrated with operations that the latter can not be meaningfully described alone in any context. Customers, investors, and regulators alike are demanding higher standards of ethical practices and environmental responsibility. Operational leaders therefore are always at work to strike the balance between profitability and environmental protection to achieve sound corporate image and viability of long-term business.

The ever-rising demands and expectations of customers for the quality products & services are driving product & process technology innovations entailing strategic alignment and realignment in manufacturing and quality operations. The traditional practices are being fast replaced to bring about the much-needed agility and adaptability in the production & service systems.Opportunities never come without the associated challenges. Managing and analysing vast amounts of data demands robust data structure, maintenance and privacy measures. Ensuring transparency in sustainable practices requires constant monitoring and reporting, entailing an additional layer of complexity to existing operations. Industry leaders are always facing the complex business decisions of requiring substantial investments to onboard a cutting-edge technology in the volatile and uncertain product demands.

In short, the new paradigms of business management in the era of analytics, sustainability, and innovation have brought about radical changes in the Quality and Operations perspectives throwing open infinite possibilities and opportunities.

Marketing Forum

Role of Analytics in Contemporary Marketing

In the modern business world, data analytics has become an indispensable tool for marketers to understand and engage with their customers in a more targeted and effective way. By collecting and analysing data from various sources, marketers can gain valuable insights into customer behaviour, preferences, and trends, which can be used to make informed marketing decisions. Predictive lead scoring models leverage marketing data from all channels, as well as internal data, to create a full picture of customer behaviour, advertising potential, and marketing opportunities. Analytics can clarify the big picture, as well as dig down into more granular marketing information.

Finance Forum

New paradigms of Finance function in the era of analytics, innovation, and sustainability

The finance function is evolving into a dynamic and strategic entity, driven by analytics, innovation, and sustainability principles. Embracing these new paradigms enables finance professionals to contribute significantly to their organizations' success in an ever-changing business landscape. In the era of analytics, innovation, and sustainability, the finance function is undergoing significant transformation, where finance professionals can harness big data and advance analytics to gain deeper insights into financial performance, identify trends, and make more informed strategic decisions. Data-driven decision-making allows finance professionals to be proactive and responsive to changing market conditions.

Finance teams now have access to vast amounts of information from various sources and ss the business landscape becomes more complex; finance teams need to be vigilant in managing risks and ensuring compliance with evolving regulations. Further sustainability becomes a key focus for businesses, the finance function is playing a crucial role in measuring, tracking, and reporting sustainability metrics. Integrated sustainability reporting combines financial and non-financial data to present a comprehensive view of a company's environmental, social, and governance (ESG) performance. 

With this vivid platform multiferous aspects of contemporaries in financial functions with a multi-stakeholder and inclusivity perspective will be discussed for building a stable and reliable Finance function.

With the growth of digitization a new marketing paradigm is fast replacing the old tenets of marketing. We are embarking upon an era in which the role of marketing is being redefined faster than most organizations can respond. It is going beyond media and messaging and is becoming the contextual fabric that holds together the complete customer experience. It has ushered into an amalgamation of technology, marketing, business and human behavior. Conventional Chief Marketing Officer is going to be replaced by Chief Marketing Technologist who will be part strategist, part creative director, part technology leader, and part teacher.

Achieving this new paradigm must not overlook the obvious challenges that such a transition entail. World-class organizations achieving this new paradigm are taking a unique approach. They are creating incremental transitions from their data warehouse to the Customer Data Platform. This new approach operationalizes customer data in the cloud, allows the company to create a contract for accessibility, reliability, security and access control. With this one step, they are immediately enhancing their ability to integrate with newer and more effective cloud-based technologies, modern data warehouses, BI tools, advanced AI and analytics; without taking on the burden of architecting a completely new marketing and CRM stack.

The Marketing Forum at GLRC – 2020 will deliberate upon the emerging marketing paradigm and challenges of this transition. It will provide a platform for incisive debate and discussions on the entire gamut of the above transition among leading marketing professionals, academicians and researchers.

Objectives/Desired Outcomes

  • To provide a platform for industry – academia interaction/discussions on latest developments and innovations in the marketing domain.
  • To provide an opportunity to the students to learn from the discussions on new frontiers and the emerging paradigms of marketing.
  • To explore the opportunities for training, consultancy and management development programs in the area of marketing through networking.

Marketing Track – Research Paper Submission

Theme: Driving Business Growth through Marketing Transformation

Recent changes in the marketing landscape have highlighted the need for Marketing Transformation at an organizational level. The advent of digitization, proliferation of mobile usage and changing consumption practices have given rise to a more informed consumer base. Organisations which recognize the need for marketing transformation and include the same in their long-term agendas, can achieve growth and excellence by streamlining their marketing processes and enhancing the productivity of their marketing teams. Efficient sales planning and analytics can enhance optimal utilization of sales resources which can be a trigger for growth of business organisations.

The objective(s):

  • To provide a platform for sharing path breaking marketing ideas that can enhance organizational performance
  • To create a forum for networking, idea-sharing and showcasing path breaking research practices which can increase the ROI of the marketing function
  • Sub-Theme 1: Consumption Practices in a Digital Era
  • Sub-Theme 2: Innovative Advertising Practices for Enhancing Brand Value
  • Sub-Theme 3: Responsible Consumerism and the environment

The global and national highly competitive markets have thrown multiple challenges of productivity, quality, cost reduction, quick response, technology absorption and sustainability. Towards this end, GLRC 2020 emerges as a stimulating forum for practitioners and academician alike to debate on emerging business challenges and discuss ways and means to achieve around excellence.

With the advent of new-age technology the business functions are going through disrupting innovation and technology absorption in order to remain competitive. Digital transformation is the flavor of this decade and is creating newer and more agile customer supportive business processes and achieve operational excellence. Operations Management thereby creates value for the organization and for all stakeholders through continually improving its processes and supply chain performance, thereby delivering unique products and services to customers. Amity University Uttar Pradesh, Noida has been very successfully organizing its flagship annual event - Global Leadership Research Conference since 2016. Encouraged by the enthusiasm generated and response received, the 5th Global Leadership Research Conference (GLRC 2020) has been planned on February date 25th and 26th, 2020 at Amity University Campus Sector – 125, Noida, on the tropical subject of “Digital Transformation and Disruptive Innovation: Drivers for Future Business Growth”.

Globally, India has emerged as an important manufacturing base and is competing closely with China in attracting several multinational firms to set up their plants. Therefore, manufacturing firms need for use of operations management to remain competitive in business and tap the emerging opportunities in the global arena. The objective of present Operations Management and Quality Form is to bring together the Researchers from Academia and Industry as well as practitioners to share ideas, problems and solutions on the subject of “Digital Transformation and Disruptive Innovation in areas of Operations Management and Quality.

Desired Outcomes

  • To discuss ideas and technologies which can help businesses become unicorns.
  • To create an environment for students to understand the latest industry practices and emerging digital innovation, which will help create a future course for them.
  • Make them industry ready to through successful implementation of SCM 4.0.
  • To discuss the way forward for technology adoption, quality and operational innovation.

Operations Track – Research Paper Submission

Theme: New Age Technology and Sustainability Driving Operational Innovation

Highly competitive and IT driven markets have thrown multiple challenges of productivity, quality, cost reduction, quick response, technology absorption and sustainability. The organizations are being forced to accelerate the pace of “out of box thinking” and operational innovations to sustain and provide efficient solutions for business. Operations Management creates value for the organization and for all stakeholders through continually improving its processes and supply chain performance, thereby delivering unique products and services to customers. Organizations need to learn, adopt, restructure, collaborate and experiment to retain their competitive advantage. In this context, GLRC 2020 through its conference theme ‘Digital Transformation and Disruptive Innovation: Drivers for Future Business Growth’ provides the much-needed platform, bringing in academicians, practitioners, doctoral students and other researchers, to disseminate and share knowledge and experiences through the presentation of research papers, panel discussions, and personal interactions. Participants can expect exposure not only to new developments in the field but also benefit from deliberations through real life examples and case-studies.

The objective:

To bring together academicians, practitioners, doctoral students and other researchers, to disseminate and share knowledge and experiences through the presentation of research papers, panel discussions, and personal interactions.

  • Sub-Theme 1: Operational Innovation/Sustainable Operations Management
  • Sub-Theme 2: Supply Chain Management in Digital Era/New technology absorption

Technological innovation is moving at a faster rate than anyone ever imagined. Disruptive technologies are creating brand new jobs and roles, new business models, and new markets. In the era of rapid technological change and ever-evolving skills, it is imperative for enterprises to train employees for jobs that don’t exist yet. Every business is on a war path against the current digital disruption wave. At the rate at which technology is changing, if a company must survive the next 5 years, it cannot continue to do what it has been doing till now. It must change dramatically and adapt faster. The future of a digitally successful enterprise would depend on its ability to break new boundaries, empower employees to be digitally fit, deploy latest technologies to ensure business efficiency, and build a strong interconnected ecosystem partnership.

Objective & Desired Outcome:

This session will have leaders who have traversed the journey of ‘disrupting yourself before anyone else does,’ share their success stories and challenges in accelerating their enterprise to be at the forefront of digital supremacy. The discussion will focus on how enterprises can nurture a growth mindset in their employees, leverage digital technologies for reskilling, and bring in a mindset for employees to understand emerging technologies and the potential new opportunities therein, for the enterprises.

Human Resource Track – Research Paper Submission

Theme: Foster Innovation and Disruption to drive digital transformation in HR

From automation, gig economy to generation Z, organizations have several disruptors to deal with today. This rapidly changing business environment puts direct pressure on HR to help organizations navigate through these disruptions efficiently. The HR professional in the age of disruptions hence needs to play a new role with emerging skills and tools and get on a learning journey. HR in the age of disruptions need to emerge as agile leaders with a digital and business mindset, helping their organizations stay ahead of the curve. Digital innovation is now a key business issue that HR professionals must address in order to remain relevant in their role.

The objective:

To bring together a diverse group of industry leaders, practitioners and academicians to deliberate on the innovative HR practices, policies and strategies which would create a culture code for the digital era.

  • Sub-Theme 1: Redefining the workforce in disruptive digitalized era: Changing role of HR
  • Sub-Theme 2: Innovative HR practices in the era of digital transformation

It is evident that the bellicose world in which we are surmounted with presently brings an ever-challenging life. It is thus high time now to move from head to heart and from thinking to feeling. The common goal of every human being or living creature on this earth is attaining avoiding pain and attaining blissfulness and thus attaining a state of happiness which is everlasting. The source of this eternal happiness is aspired to be achieved unparallel to experience the infinite energy that this universe holds. The theme Spiritual transcendence emphasizes on experiencing the infinite which exists in different forms and is realized in different ways.

The medium to accelerate which is our perception, feelings, and an ability to connect to our true self which is immensely resourceful. As is evidently understood by majority of us that the unitary source of pain and discontentment is “Disconnect” from our source of energy transmitted through a powerful medium but ultimately residing in us, thus awakening, experiencing and maintaining an advanced level of consciousness through meditative techniques helps in reviving and restoring our immense potential and energy.

The Forum will provide an exceptional and requisite platform to deliberate on need of connecting to self, facilitated through various meditative techniques, thus transcending to a elevated level of awareness, realization, focus and utilizing our potential not only for materialistic pleasures but achieving a higher goal.

The forum through unparallel sessions, plenary discussions based on experience, research, conceptual evidences will provide an invigorating spectrum of ideas, beliefs, self-assessment to introspect and retravel and unearth towards a journey of excellence and self -fulfillment. The experts from different sects, communities from medical perspective to aesthetics will explore on how spiritual transcendence arouses and empowers to serve not only self but this ecosystem thus solving issues like climatic changes, changing beliefs, humanitarian principles and excellence in true sustainable sense.

All these put together will ensure Global harmony as meditation as a focused approach aims at bolstering awareness and serenity with spontaneity even amid worldly activity. A collective effort to strengthen and realize the role of meditation will help in reconciling Peace, inclusiveness and harmony for all.

The forum looks forward for enriched reflections, insights and highly interactive learning from professionals, Business Leaders, meditation practitioners, students and Research Scholars.

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