02 Nov 2017|Noida | F3 Seminar Hall
Amity School of Business organizes one day International Conference on “Global Business Strategies for Sustainability- GLOBUSS 2017”
Tofamiliarize the budding professionals about the importance of SustainableDevelopment of companies, Amity School of Business organized one dayInternational Conference on “Global Business Strategies for Sustainability-GLOBUSS 2017” at Amity University, Sector 125, Noida.
Theaim of the conference was to provide a platform to Students, Academicians,Researchers, Industry Experts and Research Scholars to exchange knowledge,ideas and issues related to sustainable development in the area of Marketing,Finance, Human Resource Management, Operations and Cross Functional areas forBusiness excellence globally.
Theconference witnessed the participation of more than 50 International delegatesacross the globe including Afghanistan, Ethiopia, Uganda, Azerbaijan, Tanzania,Nepal and Kenya.
HisExcellency Dr. Riad Kamal Abbas, Ambassador, Republic of Syria; Dr. J.N.Kushawaha, CEO, BTW; Mr. Ashok Vohra, Country Head, Sriram Group of Companies;Dr. Rishi Raj Singh, Director Training -NIESBUD, Noida; Mr. Priyank Bajpai,General Manager, Learning & Development, Vodafone and Prof. (Dr.) GurinderSingh, Group Vice Chancellor, Amity Universities were present during theinaugural session.
Welcomingthe guests, Dr. J K Sharma, Acting Head, AmitySchool of Business said that now-a-days, organizations are underpressure to develop process that are sustainable and this concept ofsustainable development in businesses has received growing recognition. Heopined that if sustainable development has to achieve its potential then itshould be integrated into planning and measurement systems of businessenterprises. He further added that the ultimate goal of sustainable developmentis to find a coherent and long lasting balancing between three aspects i.ecommunities, organizations and individuals.
Addressingthe gathering, His Excellency Dr. Riad Kamal Abbas, Ambassador, Republic ofSyria said that presently, sustainability is one of the most vital issuesin society especially in corporate sector. He apprised that sustainabledevelopment in businesses must focus on business management approach withpositive economic, environmental and social impacts. He pointed out thatsustainability is particularly important for Developing Countries, wheresustainable initiatives are in line with vision of an environmental friendlyfuture within the framework of economic development strategy. His ExcellencyDr. Abbas shared that innovation and sustainability play a pivotal role ineconomic growth. He averred that it is required to formalize alternative andtraditional solutions in order to adopt economically viable business practicesand increase market value levels for shareholders as well
Speakingon the occasion, Mr. Ashok Vohra, Country Head, Sriram Group of Companies,Delhi that for the right growth of a company, strategy with sustainabilityis need of the hour. He mentioned that to develop an effective managementframework for sustainable development, requires to be integrated in bothdecision making and governance. Mr. Vohra shared that various innovationsare happening across globe due to globalization, need of new products andvision of leaders. He further added that for sustainable development, dynamicsin innovations need to be understood.
Presentinga paper on “Experiential Marketing: A New Business Strategy” by Ms.SaniaUsmani, Student, Post Graduate, Department of Commerce, St Xavier’sCollege, Kolkata and Ms. Sumanta Dutta, Asst Professor, Department of Commerce,St Xavier’s College, Kolkata briefed on how the human interface has becomea very crucial part in the world of marketing. Ms. Usmani highlighted thatExperiential Marketing a mutually beneficial interaction between customers andbrands, both online and offline, as an authentically branded engagement. Sheemphasized that the process involves listening to what a client has to say,analyzing the current tactics, emphasizing on educating the customers andfinally the feedback. She averred that Experiential Marketing directly involvescustomers and encourage them to participate in the evolution of a brand.
Duringthe day, various technical sessions were conducted on topics “Marketing”,“Finance”, “Human Resource” and “General Management and Operations Management”wherein participants presented their paper presentations such as Work Stressand Job Performance: A Study of Nepalese Commercial Banks by Mr. Manoj Kumar Chaudhary; A Comparative Study on thePerformance of India's Merchandise Trade before and after Demonetization by Ms.Kabirdoss Devi; Cross Border Acquisitions andFinancial Performance of Indian Pharmaceutical Companies by Mr. Abdul Wajid andMr. Harjit Singh; Organizing the Unorganized Vegetable Retail Market by Ms.Deepali A. Chopra, and Ms. Richa Manocha and Way to Sustainable OnlineGrocery Business: An MCDM Approach by Mr. Deepanshu Trehan and Mr. Anshu Guptaamongst others.