The cultural and professional clubs at Amity Business School (ABS), Lucknow, form the backbone of students' co-curricular and extracurricular development. These clubs provide an excellent platform for students to explore their interests, develop leadership qualities, enhance professional competencies, and contribute meaningfully to society through a variety of academic, cultural, social, and industry-oriented activities.
Yukti Club
The Yukti Club of Amity Business School, Lucknow, was formed to empower and cultivate cultural talent among the students. This club is completely managed by the students of ABS and focuses on academic and co-curricular activities to enhance interaction between the students and society. This club is a great way to empower and groom students while having discussions and meetings with like-minded fellow club members. The club members frequently organize musical, dance and drama events in the campus and encourage other students to educate and showcase their talent through participation in co-curricular activities. Besides cultural activities, the club members are involved in organization of social campaigns on a wide range of topics, including physical health, sanitation, child labor, women empowerment, drug and alcohol abuse and so on.
Marketing Matters Club
The Marketing Matters Club at Amity Business School is a vibrant student-driven platform dedicated to nurturing the next generation of marketing professionals. The club bridges classroom learning with real-world business practices through live projects, industry interactions, competitions, workshops, case studies, branding activities, and experiential learning initiatives. It provides students with opportunities to develop strategic thinking, creativity, leadership, teamwork, and communication skills while staying abreast of emerging trends in marketing, digital media, branding, consumer behaviour, and artificial intelligence. Through flagship events, industry engagements, and knowledge-sharing initiatives, the Marketing Matters Club fosters innovation, professional excellence, and a passion for marketing, preparing students to become industry-ready professionals and future business leaders.
Faculty Mentor: Dr. Snigdha Singh
President:
2023–2025 – Mr. Shashwat Dwivedi (MBA 2025)
2025–2027 – Ms. Poorvi Chawla (BBA 2026)
Recent Events Conducted
Blog Writing Workshop
Visit to Phoenix Palassio Mall
Billboard Takeover – 1
Billboard Takeover – 2
Billboard Takeover – 3
Pitch Perfect
Mudra – The Finance Club
Mudra is the Finance Club of Amity Business School, Lucknow Campus. It is a student-driven finance-exclusive club that aims to promote Finance as an exciting career opportunity for students while providing an effective interface between industry, faculty, and students. The club strives to foster passion, competence, and professional excellence in the financial domain through regular academic and practical engagements.
Apart from publishing more than forty issues of its informative finance magazine Market Bytes, the club regularly organizes finance workshops, hands-on trading sessions, panel discussions, financial literacy campaigns, and industry interactions. Mudra also assists students in securing finance-related summer training opportunities and developing practical financial skills.
Faculty Mentor: Dr. Supriya Agrawal
The 45th Issue of Market Bytes
Financial Awareness & Literacy Campaign
Zerodha Varsity Bootcamp
Financial Literacy Conclave
The HRevolution Club
The HRevolution Club of Amity Business School, Amity University Lucknow Campus, continues to create impactful experiences that blend learning, creativity, and real-world insights, shaping perspectives beyond the classroom. Through engaging initiatives and experiential activities, the club promotes innovation, collaboration, and professional development among future HR leaders.
Faculty Mentor: Dr. Rekha Khosla and Dr. Azra Ishrat
Recent activities include Skit-a-thon 2025, where students creatively highlighted interview etiquette through the theme "How to Lose a Job in 10 Minutes"; EmpowerHER'26, a Women's Day Poster and Collage Competition celebrating the theme "Her Voice, Her Choice, Her Future"; Light up the Frame – Diwali Edition, encouraging kindness and community spirit; Christmas Carnival, where members celebrated with children through games, music, clothing and meal distribution; and the third and fourth editions of WorkLife Pulse, focusing respectively on the future of work and People Analytics. Together, these initiatives reflect the club's commitment to fostering creativity, critical thinking, leadership, and career readiness.
Skit-a-thon 2025
EmpowerHER'26
Christmas Carnival