Events

Industry interaction is essential for event management students, providing real-world exposure and bridging the gap between theory and practice. With this objective, ASH organized a guest lecture on Event Marketing & Sponsorship featuring industry expert Mr. Rajan Kayasth (Managing Director, Shubh Weddings Magazine & Events, Jaipur), who brings over 15 years of experience in the event industry. The session commenced with an introduction of the guest by Event Coordinator, Dr. Ajay Bhardwaj, followed by a warm welcome by Prof. Sanjeeb Pal, Director, ASH. Mr. Kayasth engaged the students with an insightful presentation, interactive discussions, and addressed their queries on event marketing strategies and sponsorship dynamics.

The event concluded with a note of gratitude expressed by the Director, ASH, followed by a vote of thanks by Chef Kanchan Aich and a group photograph to mark the occasion.