In today's competitive world, building a strong personal brand is crucial for career growth and professional success. To equip students with a deeper understanding of how to develop and leverage their personal brand for career advancement, a webinar was organized featuring Ms. Dolon Gupta, Co-founder of the Business Facilitators Association of India and former Global Head of Culture and Language Initiatives at TCS.
Ms. Gupta provided valuable insights into crafting an authentic personal brand, utilizing digital platforms effectively, and establishing a strong professional presence. She shared practical strategies to enhance professional visibility, build confidence in networking, and align one's personal brand with industry expectations
Prof. Dipa Chakrabarti, HoI, ASL, also emphasized the importance of digital presence, effective communication, and self-presentation in shaping a successful career. Dr. Gunja Patni, the event coordinator, expressed gratitude to Ms. Gupta for the enriching and insightful session. She also announced follow-up workshops on LinkedIn branding, resume building, and public speaking, along with mentorship programs designed to connect participants with industry professionals.