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Name of Event/Activity:
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Workshop on Effective Sales and Marketing Strategies for Entrepreneurs/Start-ups
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Date:
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18.12.2024
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Venue:
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Room No. 503, D Block, AUMP
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Mode of Conduct (Offline/Online/Hybrid):
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Offline
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Organized By:
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Amity Business School, AUMP
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Co-ordinator:
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Dr. Shaifali Garg, Associate Professor, ABS
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Type of Activity (Seminar/ Webinar/ Workshop/ Conference/ Extension/Hackathon/Competition/ Outreach Program):
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Workshop
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Level of the Activity (College/ Intercollegiate/ State/ National/ International):
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College
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Whether it is sponsored (Yes/ No):
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No
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If Yes then Sponsor Name and Details:
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Resource Person Details:
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Dr. Apoorwa Mishra, Associate Professor, Amity Business School, AUMP
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Brief Report of the Activity:
On 18th December 2024, Amity Business School organized a workshop on Effective Sales and Marketing Strategies for Entrepreneurs and start-ups in collaboration with the Institution’s Innovation Council under the able guidance of Prof.(Dr.)Deepika Singh Tomar, Offg.HOI Amity Business School, Amity University Madhya Pradesh, and duly supported by the offg. head of the departments Dr. Astha Joshi (BBA)and Dr. Rajeev Kumar Dwivedi (MBA. BCom), The workshop aimed to equip start-ups and aspiring entrepreneurs with actionable insights into sales and marketing strategies.
Participants included students and start-up enthusiasts from AUMP, who actively engaged in discussions and practical sessions. The workshop covered critical aspects like targeting audiences, cost-effective marketing tactics, building sales pipelines, and leveraging technology for analytics.
Dr. Apoorwa Mishra guided participants through interactive sessions, sharing tools and techniques to enhance sales effectiveness and marketing performance. The session concluded with a Q&A, addressing participants' queries on real-world business challenges.
Objectives of the Workshop
1. To understand the fundamentals of sales and marketing for start-ups.
2. To identify and target the right audience effectively.
3. To explore cost-efficient marketing strategies tailored for start-ups.
4. To develop practical sales strategies that drive growth.
5. To learn about tools for measuring marketing and sales success.
No. of Faculty Participants along with List -:
Dr. Shaifali Garg, Associate Professor, ABS.
No. of Students Participants along with List -:
64 passionate students participated in workshop on Effective Sales and Marketing Strategies for Entrepreneurs/Start-ups from Across AUMP (list enclosed)
Highlights of the Workshop
1. Focused on aligning sales and marketing to enhance customer experience.
2. Discussed creating customer personas and conducting market research.
3. Covered essentials like SEO, content marketing, and social media strategies.
4. Addressed the role of CRM tools like HubSpot for managing customer interactions.
5. Provided insights into tracking ROI through KPIs and analytics tools.
6. Interactive sessions allowed participants to apply concepts practically.
7. Participants received constructive feedback on their strategies during discussions.
8. The workshop fostered a deeper understanding of sales and marketing integration for business growth.
Outcome
1. Participants gained practical knowledge about sales and marketing techniques.
2. Enhanced understanding of leveraging digital tools for business success.
3. Participants developed the ability to create effective marketing and sales strategies.
4. Strengthened the entrepreneurial ecosystem within the academic community.
5. The workshop underscored Amity Business School’s commitment to nurturing innovation and entrepreneurial spirit.