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Name of Event/Activity:
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Two Day Startup Summit
Hybrid Presentation To form linkages with mentors for Startup Innovation: Designers as Ambassadors for Creating Business Opportunities in Tribal Art
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Date:
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2nd and 3rd December 2024
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Venue:
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LT 407, C-Block, ASAP, AUMP
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Mode of Conduct (Offline/Online/Hybrid):
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Offline Mode - Physical Presentation
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Organized By:
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Amity of School of Architecture & Planning
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Co-ordinator:
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Ar. Manish Kumar Chitranshi, Ar. Aditya Bhattacharya and All ASAP Faculty
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Type of Activity (Seminar/ Webinar/ Workshop/ Conference/ Extension/Hackathon/Competition/ Outreach Program):
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Seminar
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Level of the Activity (College/ Intercollegiate/ State/ National/ International):
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College
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Whether it is sponsored (Yes/ No):
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No
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If Yes, then Sponsor Name and Details:
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Nil
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Resource Person Details:
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i) Ar. Aditya Anand (Assistant Professor, ASAP)
ii) Ar. Ankush Jaswal (Assistant Professor, ASAP)
iii) Ar. Pavan Kumar Peetala (Assistant Professor, ASAP)
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Brief Report of the Activity:
(i) Introduction:
The Amity School of Architecture & Planning was honoured to host a Two-Day Startup Summit titled:
“Hybrid Presentation to form linkages with mentors for Startup Innovation: Designers as Ambassadors for Creating Business Opportunities in Tribal Art
This summit was designed as an academic and interactive event to educate, inspire, and connect participants with mentors in the domain of startup innovation. Through lectures throughout the two days, this event focused on equipping students of architecture and interior design, with the knowledge and tools to create sustainable business opportunities in the field of tribal art.
On the first day of the summit, the lectures delivered by Ar. Ankush Jaswal and Ar. Pavan Kumar Peetala, delved into the intersection of Design, Tribal Art, and Entrepreneurship. These talks emphasized the cultural and economic significance of tribal art.
Topics covered in these lectures included the heritage value of tribal art forms in global markets, challenges faced in translating traditional art into modern products. Through these lectures, the students also understood the role of a designer as a cultural ambassador and innovation enabler. Overall, the participants gained an understanding of how design innovation can bridge the gap between traditional art and modern business needs.
On the second day of the summit, the lecture session on the topic of “Design Thinking for Tribal Art Entrepreneurs”, was moderated by Ar. Aditya Anand and Ar. Pavan Peetala. This focussed on creating a structured approach to problem-solving and product innovation using design thinking.
The key topic covered in this interactive lecture session, included ideating solutions that blended traditional craftsmanship with contemporary demands. In addition, aspects like the prototyping and testing of product ideas were also considered for market readiness. The overall outcome of this lecture session equipped the students with practical frameworks for developing innovative, market-ready products.
Aims/Objective(s):
The aim of this summit was to educate, inspire, and connect participants with mentors in the domain of startup innovation. Through this program, the presenters focused on equipping designers and entrepreneurs with the knowledge and tools to create sustainable business opportunities in the field of tribal art.
The key objectives of this 2-day summit were as follows:
- To create a platform for designers to act as ambassadors for promoting and scaling tribal art through business opportunities.
- To facilitate hybrid presentations for connecting startups with mentors and fostering innovation in the tribal art sector.
- To establish future sustainable linkages between tribal artists and contemporary markets through the collaboration of designers, entrepreneurs, and mentors.
(iii) No of Faculty Participants: 08 Faculty Members from ASAP attended this lecture.
(iv) No of Student Participants: 52 Students from ASAP attended this lecture.
(v) Highlights of the Event/Activity:
The Two-Day Startup Summit explored the theme "Hybrid Presentation to Form Linkages with Mentors for Startup Innovation: Designers as Ambassadors for Creating Business Opportunities in Tribal Art."
Through lectures, workshops, and hybrid startup presentations by our esteemed presenters, Ar. Ankush Jaswal, Ar. Aditya Anand and Ar. Pavan Peetala, the summit highlighted the potential of blending design thinking with entrepreneurship to scale tribal art globally.
Key sessions included a panel on design thinking, and merging of design, entrepreneurship and tribal art, with multiple innovative ideas coming out because of interactive presentations.
The summit concluded with actionable insights for preserving cultural heritage while creating sustainable business opportunities.
(vi) Outcome(s):
The Two-Day Startup Summit successfully demonstrated the transformative potential of design and entrepreneurship in promoting tribal art. By bridging traditional craftsmanship with modern business strategies, the event empowered startups, designers, and artisans to collaborate and innovate.
Key outcomes included the establishment of mentor-startup linkages, actionable strategies for branding tribal art, and the creation of sustainable market opportunities.
The summit reinforced the role of designers as cultural ambassadors and emphasized ethical practices in preserving heritage. This summit inspired students and professionals to explore entrepreneurship opportunities that leverage traditional art forms, highlighting successful case studies and innovative approaches.
With a clear roadmap for future initiatives, the event laid the foundation for continued innovation and global outreach in the tribal art sector.
(vii) Recording Link (YouTube/Zoom/MS Team): Since this event was held in Physical mode, only still photographs were taken for this program, which have been attached below. Also, in the absence of a proper videographer, videography was not possible at the venue.