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Name of Event/Activity:
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A session on “Crafting business opportunities around cultural products: Entrepreneurship opportunities study of Gond Tribal art at Anuppur (M.P.)”
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Date:
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14th Nov 2024
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Venue:
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LT 407, C-Block, ASAP, AUMP
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Mode of Conduct (Offline/Online/Hybrid):
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Offline Mode - Physical Presentation
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Organized By:
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Amity of School of Architecture & Planning
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Co-ordinator:
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Ar. Manish Kumar Chitranshi, Ar. Aditya Bhattacharya and All ASAP Faculty
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Type of Activity (Seminar/ Webinar/ Workshop/ Conference/ Extension/Hackathon/Competition/ Outreach Program):
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Seminar
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Level of the Activity (College/ Intercollegiate/ State/ National/ International):
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College
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Whether it is sponsored (Yes/ No):
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No
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If Yes, then Sponsor Name and Details:
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Nil
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Resource Person Details:
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· Ar. Apoorva Mishra
(Rural Development Practitioner & Co-Founder, Loksutr)
(Community Architect & Co-Founder, Loksutr)
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Brief Report of the Activity:
(i) Introduction (250-300 words):
The Amity School of Architecture & Planning was honoured to host a distinguished session titled:
“Crafting Business Opportunities Around Cultural Products: Entrepreneurship Opportunities - A Study of Gond Tribal Art at Anuppur (M.P.)”
This session highlighted the transformative potential of cultural entrepreneurship, focusing on Gond tribal art—a vibrant and intricate art form deeply rooted in the traditions of the Gond community of Madhya Pradesh. The lecture was delivered by Ms. Apoorva and Mr. Achyut, co-founders of Loksutr, a social enterprise dedicated to empowering indigenous artisans by connecting traditional craftsmanship with contemporary markets.
The speakers took the audience on a journey through their work in Anuppur, Madhya Pradesh, where they collaborated with Gond artisans to preserve and promote this unique art form. By blending traditional knowledge with modern entrepreneurial strategies, they have developed sustainable business models that not only honor cultural heritage but also create meaningful livelihood opportunities for the artisans.
Through this session, participants will gain insights into how traditional art can transcend its cultural roots to become a globally recognized product. Ms. Apoorva and Mr. Achyut shared their experiences of navigating challenges such as limited market access, lack of awareness about tribal art, and the complexities of balancing cultural preservation with innovation.
This lecture aimed to inspire students, professionals, and enthusiasts by demonstrating how cultural products can contribute to sustainable development. It seeks to ignite a dialogue on the importance of preserving indigenous art while empowering local communities.
By attending, participants learnt about the history and significance of Gond tribal art, the potential it holds for entrepreneurial ventures, and the strategies needed to promote such art forms in today’s competitive markets. The session promises to be a blend of inspiration, knowledge-sharing, and practical insights, making it an unmissable opportunity for anyone passionate about art, culture, and entrepreneurship.
Aims/Objective(s) (100 Words):
The key aim of this seminar was to inculcate entrepreneurship skills in students and academicians irrespective of their line of studies. Through this program the presenters explained the basic skills needed to start a new firm or a new startup, the essential elements that are needed for the growth of the startup.
These major skills are –
Understanding Cultural Products: To provide an in-depth understanding of Gond tribal art, its history, and its cultural relevance.
Exploring Entrepreneurship: To identify potential business opportunities that leverage traditional art forms.
Empowering Artisans: To discuss strategies for empowering local artisans through skill development, branding, and market linkage.
Sustainable Development: To highlight the role of cultural entrepreneurship in preserving heritage while fostering economic growth.
(iii) No of Faculty Participants: 08 Faculty Members from ASAP attended this lecture.
(iv) No of Student Participants: 54 Students from ASAP attended this lecture.
(v) Highlights of the Event/Activity (100 Words): Expert Speakers: Insights from Ms. Apoorva and Mr. Achyut, experienced in promoting Gond tribal art through their enterprise Loksutr.
- Real-world examples of transforming cultural knowledge into contemporary products and services.
- Interactive Session: Opportunities for attendees to engage in Q&A with the speakers.
- Entrepreneurship Focus: A roadmap for turning indigenous art into viable business ventures.
- Networking Opportunity: Platform to connect with professionals, students, and enthusiasts passionate about cultural preservation and entrepreneurship.
(vi) Outcome(s): Participants gained a comprehensive understanding of the cultural and historical significance of Gond tribal art, including its visual language, storytelling traditions, and its role in preserving indigenous heritage.
Attendees learnt how cultural products, like Gond art, can be transformed into viable business ventures, contributing to economic development while preserving cultural integrity.
The lecture inspired students and professionals to explore entrepreneurship opportunities that leverage traditional art forms, highlighting successful case studies and innovative approaches.
Participants will take away actionable insights on how to empower local artisans through training, skill enhancement, and market access, fostering sustainable livelihoods.
The session will emphasize the role of cultural entrepreneurship in achieving sustainable development goals by integrating traditional knowledge with modern business practices.
The event will provide a platform for participants to connect with like-minded individuals, fostering potential collaborations in the field of cultural preservation and entrepreneurship.
Attendees will engage in discussions that provoke thought on balancing the preservation of cultural authenticity with the need for innovation to meet contemporary market demands.
(vii) Recording Link (YouTube/Zoom/MS Team): Since this event was held in Physical mode, only still photographs were taken for this program, which have been attached below. Also, in the absence of a proper videographer, videography was not possible at the venue.