Research & Publications

Research spotlight

As a media institute that boasts of 8 Ph. D holders and 2 pursing Ph.D, researchers, ASCO Gwalior has become a leading institute in the media education domain. ASCO faculties have not just taken up crucial studies, but have also got themselves published in prestigious journals, bringing laurels to the institute. An internal research cell at ASCO keeps a close watch on the latest research findings. Till now, the ASCO team has published around 60 research papers, conference proceedings, as well as several books and chapters in the arena of communication.

Scopus indexed - Journal of Content Community & Communication

Being published since 2015 by ASCO Gwalior, ournal of Content Community & Communication is a prestigious scopus indexed bi-annual journal dedicated to research with the impact factor and cite score and study experiences emerging from different areas of media domain. The journal is committed to publish original research articles, theoretical, empirical and research cases. For more details visit: https://www.amity.edu/gwalior/JCCC/index.html

Amity School of Communication, Gwalior

S. No. Name of Author Paper Title Journal Name  Year of Publication ISSN National/ International
1 Mr. Dhruv Sabharwal Corporate Social Responsibility in India Journal of Mass Communication & Journalism 2015 2165-7912 International
2 Ms. Roy S and Mr. Narula S Interrogating Banality : The Role of Media in the Peace Process of Nagaland Journal of Mass Communication
& Journalism		 2015 2165-7912 International
3 Mr. Sandesh Mahajan Online Film Marketing and its Substantial Role on Buying Behavior of Customers in Indore region International Journal of Technology Research  and Management 2015 2348-9006 International
4 Mr. Sandesh Mahajan / Dr. Vijay LaxmiIyengar "Present Marketing Scenario and Its
Impact on Audience of Indore Region''		 International Journal of Research in
Management Science and Technology		 2015 2321-6174 International
5 MS. Sayantani Roy Modernisation or Crisis? Tea Gardens of
West Bengal in the age of Media & Communication		 Journal of Content, Community &
Communication		 2015 2395-7514 International
6 Dr.SumitNarula The Significance and Convenience of
Science Journalism		 Journal of Mass Communication & Journalism 2016 2165-7912 International
7 Dr.SumitNarula / Dr. Dhruv Sabharwal The Theoritical Study of Green Marketing in India : Its Importance and Need Journal of Mass Communication & Journalism 2016 2165-7912 International
8 Dr.SumitNarula Role of Youth in Peace Building via New Media : A Study on Use of New Media by Youth for Peace Building Tasks Journal of Mass Communication & Journalism 2016 2165-7912 International
9 Mr. Sandesh Mahajan Factors Contributing to change in viewership among college going students of Gwalior region through multi nominal regression technique www.ijarrie.com 2016 2395-4396 International
10 Mr. Ashish Sharma & Mr. Deepak Uniyal Development Communication: Role
of Mass Media and Its Approach		 Imperial Journal of Interdciplinary Research 2016 2454-1362 International
11 Mr. Ashish Sharma Cyber Law : Provisions and Anticipation www.ijarrie.com 2016 2395-4396 International
12 Mr. Ashish Sharma / Mr. Aditya Kumar Shukla Impact of Social Messengers Especially
Whatsapp on Youth a Sociological study		 www.ijarrie.com 2016 2395-4396 International
13 Ms. Sayantani Roy / Mr. Aditya K Shukla Social Media in the Domain of Communal  Violence : Study of Assam Riot 2012 www.ijarrie.com 2016 2395-4396 International
14 Ms. Sayantani Roy Significance of Media Literacy Education in India Internal Journalof E- Government &
E- Business Research		 2016 2455 International
15 Ms. Shanti Kumari Thakur &Ms. Sayantani Roy Story Telling Through Nakshi Kantha :
A Semiotic study on folk art of Santiniketan, West Bengal		 www.ijarrie.com 2016 2395-4396 International
16 Ms. Sayantani Roy Laws and Ethics of Indian News Media :
Anomalies and Challenges		 www.ijarrie.com 2016 2395-4396 International
17 Ms. Sayantani Roy  A Study on the Role of Social Media as a
Tool for Promoting Dialogues on
Peace Building and Non Violence among the Youth		 Peaceworks An Interdisciplinary Journal 2016 2320-1754 International
18 Mr. Dhruv Sabharwal Covert Advertising in Bollywood: A Theoretical Review www.ijarrie.com 2016 2395-4396 International
19 Mr. Dhruv Sabharwal Advertisements and its Effectiveness in Various Medias : A Theoretical Revies www.ijarrie.com 2016 2395-4396 International
20 Dr. Sandesh Mahajan Portrayal of Women and feminist discourses in movies that present demonic possession and exorcism www.ijarrie.com 2017 2395-4396 International
21 Mr. Ashish Sharma Fake News : A New Trending Phenomenon and Challenges www.ijarrie.com 2017 2395-4396 International
22 Mr. Adiya Kumar Shukla and Mr. Ashish Sharma Media Ethics and Public Journalism International Journal in Management and
Social Science		 2017 2321-1784 International
23 Ms. Sayantani Roy &Dr.Vedabhyaskundu Promoting Youth Participation for Peace and Intercultural Dialogue through New Media and Digital Literacy Research Expo International Multidisciplinary
Research Journal		 2017 2250-1630 International
24 Ms. Sayantani Roy Women Labour in the Tea Garden of West Bengal : Changing orientation and Emerging Challenges IJEDR 2017 2321-9939 International
25 Mr. Dhruv Sabharwal Concept of Guerrilla Marketing and Possibilities for Further Research www.ijarrie.com 2017 2395-4396 International
26 Dr. Sandesh Mahajan Meme Culture : A New Visual tool for digital era in India www.ijarrie.com 2018 2395-4396 International
27 Mr. Ashish Sharma Social Media and Political Communication in India : An Analysis of 2017 Legislative Assembly Elections in Himachal Pradesh International Journal of Trends in Scientific Research and Development
(IJTSRD)		 2018 2456-6470 International
28 Ms. Sandhya Chauhan & Mr. Aditya Kumar Shukla Women sports and Journalism :
Case Study of Indian women cricket		 International Journal of Physical Education ,
Sports and Health		 2018 2394-1685
2394-1693		 International
29 Ms. Sayantani Roy Nonviolent Footprints to Promote a
Culture of Peace		 Peacework
A peer reviewed interdisciplinary Journal		 2018 2320-1754 International
30 Mr. Dhruv Sabharwal Structural Marketing Pedagogy and Market  Demarcation-Substituting Demographic Analysis International Journal of Trends in Scientific Research  and Development
(IJTSRD)		 2018 2456-6470 International
31 Mr. Satnam Singh & Mr. Ashish Sharma Media Ethics: Importance and
Self Regulation		 www.ijarrie.com 2018 2395-4396 International
32 Mr. Satnam Singh Study of Recent Trends in Rural
Marketing		 www.ijarrie.com 2018 2395-4396 International
33 Ms. Amila Banerjee & Ms. Mehrazun Neesa Haque Is Fake News Real in India? Journal of Content, Community &Communication 2018 2395-7514 National
34 Mr. Satnam Singh & Mr. Ashish Sharma Traditional Media Vs New (Social) Media: A comparative Analysis of Usage with reference to Political Communication in India Journal of Emerging Technologies and Innovative Research (JETIR) 2019 2349-5162 National
35 Mr. Satnam Singh & Ms. MahakDawani Fake News: A  Challenge to Media Ethics & Big Threat to Democracy Pramana Research Journal 2019 2249-2976 National
36 Mr. Satnam Singh & Mr. Ashish Sharma Indian Media in Election Campaigns: Altering Perceptions & Voting Behaviour Universal Review Journal 2019 2277-2723 National
37 Mr. Ashish Sharma & Mr. Deepak Uniyal Growth of Journalism in India and its Contribution in Freedom Struggle: A Study on Fearless Journalist of Pre Independence Era International Journal of Research and Analytical Review 2019 (E-ISSN 2348-1269, P- ISSN 2349-5138) National
38 Ms. Sayantani  Roy  Socio-Political Movements and Digital Activism In The Cyber Space: An Indian Perspective. Journal of Emerging Technologies
and Innovative Research.		 2019 ISSN:
2349 – 5162.		 National
39 Dhruv Sabharwal Effect of Covert Advertising in Bollywood Movies and Its
Influence on Consumer Buying Behavior with Special Reference
to Product Placement		 Universal Review Journal 2019 2277-2723 National
40 Mehrazun Neesa Haque Analysis of Communication Strategy to Attain Community Development Universal Review Journal 2019 2277-2723 National
41 Mehrazun Neesa Haque An Analytical Study of Corporate Social Responsibility Scenario in India Pramana Research Journal 2019 2249-2976 National
42 Dr Sumit Narula, Reneh Abokhoza and Sherehan Hamdalla Mohamed How Advertising Reflect Culture Values: A Qualitative Analysis Study Journal of Content, Community &Communication 2019 2395-7514 National
43 Dr Sumit Narula, Dr Robin Kabha, Dr Ahmad kamel and Dr Niataz Elbahi Comparison Study between the UAE, the UK, and India in Dealing with WhatsaApp Fake News Journal of Content, Community &Communication 2019 2395-7514 National
44 Dr. Atul Shiva, Dr. Sumit Narula Director,  Dr.Shashi K. Shahi             What Drives Retail Investors’ Investment Decisions? Evidence from No Mobile Phone Phobia (NOMOPHOBIA) and Investor Fear of Missing Out (I – FOMO) Journal of Content, Community &Communication 2020 2395-7514 National
45 Mr Manish Dubey, Dr.Mehrazun Neesa Haque &Dr Sumit Narula A Study to Investigater How Critical are Cyber Errorism Deception, Recruitment and Networking  for the Social Media WESLEYON Journal of Research 2020 0975-1386 National
46 Dr. Sandeep Kumar & Mr Ashish Sharma Impact of Covid-19 On Indian Regional And National Print Media Kala : The Journal of Indian Art History Congress 2020 0975-7945 National
47 Mr Ashish Sharrma, Dr Sumit Narula , Dr Sandeep Kumar Mediatization of Politics, Press Credibility and Censorship of Information Through Propaganda in Democracy: An Indian Perspective Kala : The Journal of Indian Art History Congress 2020 0975-7945 National
48 Mr Ashish Sharrma            Dr Sandeep Kumar, Shishir Kumar Singh, Mr Satnam Singh   Mediatization of Politics and Impact on Society with Special Reference to Political Discourse during Bihar General Assembly Election 2020  International Journal of Management (IJM) 2020 288-298 International
49 Mr. Satnam Singh, Prof. Harish Kumar            Swasthya Sanchar Mein Jansanchar Madhyamon Ki Bhoomika: Sahityavalokan Shodh Sanchar Bulletin 2020 2229-3620 National
50 Dr Rahul Pratap Singh Kaurav, Prof. K.G. Suresh, Dr. Sumit Narula, & Ruturaj Baber New Education Policy: Qualitative (Contents) Analysis and Twitter Mining (Sentiment Analysis) Journal of Content, Community &Communication 2020 2395-7514 National
51 Dr.Mehrazun Neesa Haque, Mr. Ashish Sharma & Dr.Pranav Mishra An Exploratory Analysis of CSR Initiatives of Blue Chip Companies in India Journal of Content, Community &Communication 2020 2395-7514 National
52 Mr Sahil Gupta, Ms Jyotsna Sharma, Dr Mohhamd Najam & Mr Siddharth Sharma, Media Exaggeration and Information Credibility: Qualitative
Analysis Of Fear Generation For Covid- 19 Using NVIVO		 Journal of Content, Community &Communication 2020 2395-7514 National
53 Mr. Satnam Singh, Mr. Siddharth Singh Tomar The Role of Civil Society in Health Communication Journal of Content, Community &Communication 2020 2395-7514 National
54 Ms. Shivali Kapoor & Mr Manish Dubey              The Impact and Role of Media for Peace And Human Security during Covid -19 Crises Journal of Content, Community &Communication 2020 2395-7514 National
55 Mr Ashish Sharma Media, Elections And Reporting Syndrome: An Analysis Of Ethical And Legal Issues In Reporting Wesleyan Journal Of Research (Print only) 2021 0975-1386 National
56 Mr Ashish Sharma Digital diplomacy and the global pandemic Media Asia 021 2377-6277 National
57 Dr. Mehrazun Neesa Haque AN EXPLORATORY ANALYSIS OF CSR INITIATIVES OF BLUE CHIPCOMPANIES IN INDIA Wesleyan Journal Of Research 2020 0975-1386 National
58 Siddharth Sharma AN EXPLORATORY ANALYSIS OF CSR INITIATIVES OF BLUE CHIPCOMPANIES IN INDIA JCCC 2020 2395-7514 National/International
59 Siddharth Sharma DATA, INFORGRAPHICS AND COVID-19 A study on the use of Data and Infographics in the era of Covid-19 Wesleyan Journal Of Research 2022 0975-1386 National
60 Dr. Sumit Narula COVID-19 trepidation: repercussions on air travel anxiety, anger and trust among travellers International Journal of Spa and Wellness 2022 2472-1735 International
61 Dr. Ashish Sharma Media Trials and the State of Journalism in India: Ethical and Legal Implications Journal of Media Ethics 2023 2373-6992 International
62 Dr. Ashish Sharma The Media Trial of Siddiqui Kappan and the Ethical Implication for Journalism in India Journal of Media Ethics 2023 2373-6992 International
63 Dr. Sumit Narula & Dr. Siddharth Sharma Does brand association, brand attachment, and brand identification mediate the relationship between consumer’s willingness to pay premium prices and social media marketing efforts? IJEMR 2023 1741-1025 International
64 Dr. Sumit Narula & Dr. Siddharth Sharma Qualitative Analysis of Psychological Framework of Online Classes during Covid-19 using NVIVO JEET 2023 2394-1707 International
65 Dr. Ashish Sharma  From Darkness to Dawn: The Indian Emergency Era and the Role of Media IPP 2024 9357476873 National
66 Dr.  Aditya Kumar Shukla Generation Z and Late Millaions Lost in the World of Online Illusion: Review of The Film Kaha Kho Gye Ham Media Asia 2024 0129-6612 International
67 Dr. Pranav Mishra UNRAVELING HEALTH AND WELLNESS NARRATIVES IN BOLLYWOOD SPORTS BIOPICS: A HEALTH COMMUNICATION JCCC 2024 2456-9011 International
Title Name of Author/Faculty Conference/Proceedings Title and Venue Year of Publication ISSN/ISBN Number
Mushrooming Growth of Media Education in India: Quality for Concern Ms. Sayantani Roy Media Teaching: Commemorative Volume of the UGC Sponsored National Workshop on Media Teaching. 2016 978-93-81669-84-6
A Study of Various Facets of Indian Women Representation in the Media World: Fashion, Advertising and Internet Ms. Mehrazun Neesa Haque Book Title for Proceedings- Current Practices and Future Trends in Media Communication, Amity Dubai 2019 978-92-5351-875-2
Current Practices and Future Trends in Media Communication: A Review Mr. Siddharth Sharma Book Title for Proceedings- Current Practices and Future Trends in Media Communication, Amity Dubai 2019 978-92-5351-875-2
Data Journalism and its Scope in the Health Care Industy Mr. Siddharth Sharma Book Title for Proceedings- Globalisation Pharmaceutical industry and Media 2019 978-93-5382-834-1
Book/Chapter Title Name of Author/Faculty Year of Publication Publisher Name ISSN/ISBN Number
Role of Media in Nation Building Dr. Sumit Narula 2015 Bharti Publications, New Delhi ISBN 978-93-85000-17-1
Challenges to Indian Democracy: A Socio-Legal Perspective Dr. Sumit Narula 2015 Bharti Publications, New Delhi  
New Media in India: Current Trends & Future Prospects-A Series of Essays Dr. Sumit Narula 2016 Utkarsh, Publications, New Delhi ISBN 978-93-84312-76-3
Intellectual Property Rights in Media & Entertainment: Issues & Challenges Dr. Sumit Narula 2017 Utkarsh, Publications, New Delhi ISBN 978-93-84312-04-6
Child Rights in Digital Age Dr. Sumit Narula 2018 AUMP, Gwalior ISBN 978-93-5311-834-1
Environmental Awareness and the Role of Social Media (Advances in Environmental Engineering and Green Technologies) Dr. Sumit Narula 2018 IGI Global, United States ISBN-13: 978-1522552918
Fundamentals of Advertising and Public Relations Mr Dhruv Sabharwal 2018 Evenspub ISBN 978-93-87905-66-5
Introduction to Mass Communication: Models and Theories Mr. Ashish Sharma 2018 Evincepub Publication ISBN No: 978-93-87905-30-6
Current Practices and Future Trends in Media Communication Dr. Sumit Narula 2019 AUMP, Gwalior and Amity University Dubai ISBN No: 978-93-5351-875-2
Globalisation Pharmaceutical Industry and Media Dr. Sumit Narula 2019 Amity School of Communication, Students Gallery, Gwalior ISBN 978-93-5382-834-1
A study on the news management of Indian media houses while covering the pandemic Siddharth Sharma 2022 Mysore Book Publisher 978-93-94981-15-7
 
As a media institute that boasts of 2 Ph. D holders and 7 pursuing Ph.D, research for ASCO Gwalior over time has become an essential part of the academic way of life. ASCO faculties have not just taken up higher studies, but have also got themselves published in prestigious journals, bringing laurels to the institute. An internal Research Cell at ASCO keeps a close watch on the research updates. Till now, the ASCO team has published around 40 Research Papers and several Books in the arena of communication.

Journal of Content Community & Communication

Being published since 2015 by ASCO Gwalior, Journal of Content Community & Communication is a prestigious Scopus and ICI Indexed Bi-Annual Journal dedicated to research with the Impact Factor and Cite Score and study experiences emerging from different areas of the media domain. The journal is committed to publishing original research articles, theoretical, empirical and research cases. For more details visit: https://www.amity.edu/gwalior/JCCC/index.html

Amity School of Communication, Gwalior
Session- 2015
S. No. Name of Author Paper Title Journal Name ISSN National/ International
1 Mr. Dhruv Sabharwal Corporate Social Responsibility in India Journal of Mass Communication & Journalism 2165-7912 International
2 Ms. Roy S and Mr. Narula S Interrogating Banality : The Role of Media in the Peace Process of Nagaland Journal of Mass Communication
& Journalism		 2165-7912 International
3 Mr. Sandesh Mahajan Online Film Marketing and its Substantial Role on Buying Behavior of Customers in Indore region International Journal of Technology Research  and Management 2348-9006 International
4 Mr. Sandesh Mahajan / Dr. Vijay LaxmiIyengar "Present Marketing Scenario and Its
Impact on Audience of Indore Region''		 International Journal of Research in
Management Science and Technology		 2321-6174 International
5 MS. Sayantani Roy Modernisation or Crisis? Tea Gardens of
West Bengal in the age of Media & Communication		 Journal of Content, Community &
Communication		 2395-7514 International
           
Session -2016
1 Dr.SumitNarula The Significance and Convenience of
Science Journalism		 Journal of Mass Communication & Journalism 2165-7912 International
2 Dr.SumitNarula / Dr. Dhruv Sabharwal The Theoretical Study of Green Marketing in India : Its Importance and Need Journal of Mass Communication & Journalism 2165-7912 International
3 Dr.SumitNarula Role of Youth in Peace Building via New Media : A Study on Use of New Media by Youth for Peace Building Tasks Journal of Mass Communication & Journalism 2165-7912 International
4 Mr. Sandesh Mahajan Factors Contributing to change in viewership among college going students of Gwalior region through multi nominal regression technique www.ijarrie.com 2395-4396 International
5 Mr. Ashish Sharma & Mr. Deepak Uniyal Development Communication: Role
of Mass Media and Its Approach		 Imperial Journal of Interdisciplinary Research 2454-1362 International
6 Mr. Ashish Sharma Cyber Law : Provisions and Anticipation www.ijarrie.com 2395-4396 International
7 Mr. Ashish Sharma / Mr. Aditya Kumar Shukla Impact of Social Messengers Especially
Whatsapp on Youth a Sociological study		 www.ijarrie.com 2395-4396 International
8 Ms. Sayantani Roy / Mr. Aditya K Shukla Social Media in the Domain of Communal  Violence : Study of Assam Riot 2012 www.ijarrie.com 2395-4396 International
9 Ms. Sayantani Roy Significance of Media Literacy Education in India Internal Journal Of E- Government &
E- Business Research		 2455 International
10 Ms. Shanti Kumari Thakur &Ms. Sayantani Roy Storytelling Through Nakshi Kantha :
A Semiotic study on folk art of Santiniketan, West Bengal		 www.ijarrie.com 2395-4396 International
11 Ms. Sayantani Roy Laws and Ethics of Indian News Media :
Anomalies and Challenges		 www.ijarrie.com 2395-4396 International
12 Ms. Sayantani Roy  A Study on the Role of Social Media as a
Tool for Promoting Dialogues on
Peace Building and Non Violence among the Youth		 Peaceworks An Interdisciplinary Journal 2320-1754 International
13 Mr. Dhruv Sabharwal Covert Advertising in Bollywood: A Theoretical Review www.ijarrie.com 2395-4396 International
14 Mr. Dhruv Sabharwal Advertisements and its Effectiveness in Various Medias : A Theoretical Review www.ijarrie.com 2395-4396 International
           
Session -2017
2 Dr. Sandesh Mahajan Portrayal of Women and feminist discourses in movies that present demonic possession and exorcism www.ijarrie.com 2395-4396 International
3 Mr. Ashish Sharma Fake News : A New Trending Phenomenon and Challenges www.ijarrie.com 2395-4396 International
4 Mr. Adiya Kumar Shukla and Mr. Ashish Sharma Media Ethics and Public Journalism International Journal in Management and
Social Science		 2321-1784 International
5 Ms. Sayantani Roy & Dr.Vedabhyaskundu Promoting Youth Participation for Peace and Intercultural Dialogue through New Media and Digital Literacy Research Expo International Multidisciplinary
Research Journal		 2250-1630 International
6 Ms. Sayantani Roy Women Labour in the Tea Garden of West Bengal : Changing orientation and Emerging Challenges IJEDR 2321-9939 International
7 Mr. Dhruv Sabharwal Concept of Guerrilla Marketing and Possibilities for Further Research www.ijarrie.com 2395-4396 International
           
Session -2018
1 Dr. Sandesh Mahajan Meme Culture : A New Visual tool for digital era in India www.ijarrie.com 2395-4396 International
2 Mr. Ashish Sharma Social Media and Political Communication in India : An Analysis of 2017 Legislative Assembly Elections in Himachal Pradesh International Journal of Trends in Scientific Research and Development
(IJTSRD)		 2456-6470 International
3 Ms. Sandhya Chauhan & Mr. Aditya Kumar Shukla Women sports and Journalism :
Case Study of Indian women cricket		 International Journal of Physical Education ,
Sports and Health		 2394-1685
2394-1693		 International
4 Ms. Sayantani Roy Nonviolent Footprints to Promote a
Culture of Peace		 Peacework
A peer reviewed interdisciplinary Journal		 2320-1754 International
5 Mr. Dhruv Sabharwal Structural Marketing Pedagogy and Market  Demarcation-Substituting Demographic Analysis International Journal of Trends in Scientific Research  and Development
(IJTSRD)		 2456-6470 International
6 Mr. Satnam Singh & Mr. Ashish Sharma Media Ethics: Importance and
Self Regulation		 www.ijarrie.com 2395-4396 International
7 Mr. Satnam Singh Study of Recent Trends in Rural
Marketing		 www.ijarrie.com 2395-4396 International
8 Ms. Amila Banerjee & Ms. Mehrazun Neesa Haque Is Fake News Real in India? JCCC 2456-9011 National
           
Session -2019
1 Mr. Satnam Singh & Mr. Ashish Sharma Traditional Media Vs New (Social) Media: A comparative Analysis of Usage with reference to Political Communication in India Journal of Emerging Technologies and Innovative Research (JETIR) 2349-5162 A UGC listed Journal
2 Mr. Satnam Singh & Ms. MahakDawani Fake News: A  Challenge to Media Ethics & Big Threat to Democracy Pramana Research Journal 2249-2976 A UGC listed Journal
3 Mr. Satnam Singh & Mr. Ashish Sharma Indian Media in Election Campaigns: Altering Perceptions & Voting Behaviour Universal Review Journal 2277-2723 A UGC listed Journal
4 Mr. Ashish Sharma & Mr. Deepak Uniyal Growth of Journalism in India and its Contribution in Freedom Struggle: A Study on Fearless Journalist of Pre Independence Era International Journal of Research and Analytical Review (E-ISSN 2348-1269, P- ISSN 2349-5138) A UGC listed Journal
5 Ms. Sayantani  Roy  Socio-Political Movements and Digital Activism In The Cyber Space: An Indian Perspective. Journal of Emerging Technologies
and Innovative Research.		 ISSN:
2349 – 5162.		 A UGC listed Journal
6 Dhruv Sabharwal Effect of Covert Advertising in Bollywood Movies and It's
Influence on Consumer Buying Behavior with Special Reference
to Product Placement		 Universal Review Journal 2277-2723 A UGC listed Journal
7 Mehrazun Neesa Haque Analysis of Communication Strategy to Attain Community Development Universal Review Journal 2277-2723 A UGC listed Journal
8 Mehrazun Neesa Haque An Analytical Study of Corporate Social Responsibility Scenario in India Pramana Research Journal 2249-2976 A UGC listed Journal
Title Name of Author/Faculty Conference/Proceedings Title and Venue Year of Publication ISSN/ISBN Number
Mushrooming Growth of Media Education in India: Quality for Concern Ms. Sayantani Roy Media Teaching: Commemorative Volume of the UGC Sponsored National Workshop on Media Teaching. 2016 978-93-81669-84-6
Book Title Name of Author/Faculty Year of Publication Publisher Name ISSN/ISBN Number
Fundamentals of Advertising and Public relations Mr Dhruv Sabharwal 2018 Even Pub ISBN 978-93-87905-66-5