About the Institution

From the Director's Desk

Welcome to the world of ASCO at Amity University Gurugram. ASCO embodies innovation, advanced teaching methods, best industrial practices endorsed by experts and top-of-the-line academic programs in the field of mass communication. Whether you want to make documentaries, films, produce television programs, create strategic communication campaigns, edit and write articles, cover news for print media, manage the event, take the online new media by storm or understand the digital marketing techniques, our groundbreaking, cross-platform training methods will prepare you for a major role in the fast-evolving world of communication and media.

As the world has become increasingly interconnected, the civil society and policymakers all over the world have rediscovered the importance of communicating within and outside one’s community, society and country. Understanding international media and gauging public opinion on relevant issues, as well as finding new and better ways to exercise ‘Smart Power’ through various media channels are a priority for our students in Mass Communication.

We know that Mass Comm programs should be such that they help students understand the complex global information environment, its implications on governance, security issues and the business environment. It’s also imperative for them to learn how to communicate effectively with different kinds of audiences. ASCO combines a rigorous academic curriculum with intensive practical training.

This ensures that students acquire knowledge and are exposed to new opportunities.In a world in which communication is at the core of human endeavor, the six academic programs in Communication Studies offered by us would lead students into a new world of great opportunities. The curriculum extends from strengthening written and oral mastery to laying the foundation for advanced work in communication research. The program encourages each student to excel by choosing the subject of their choice and interest. Also, the training is imparted by communication professionals who are well-versed in digital media production, public relations, organizational development and communication theory.

The program is committed towards the development of leadership, promotion of a valuable service to community and country and advancement of social mobility. In fact, our ‘transformative curriculum’ has been carefully designed to train thought leaders, in order to meet the demands of a dynamic work environment and a changing society and economic landscape.

The range of programs are particularly attractive to students interested in, among other things, learning how to design effective advocacy and information campaigns around issues ranging from public health to national security; understanding the intersection between media, foreign affairs, and public opinion; and pursuing career in public diplomacy and other forms of advocacy communication. Innovations in the domain of technology, communication, and distribution channels have leveled the playing field for filmmakers, but the elements of a compelling film remain the same. At ASCO, your education will centre around the fundamentals of storytelling, visual aesthetics, technical roles, as well as the business strategies needed to share one’s work with audiences.

Successful graduates from ASCO will be able to: