Ranked amongst the top high impact communication programmes, ASCO provides Undergraduate and Postgraduate students with rigorous innovative curriculum, state-of-the-art multimedia classrooms, multiplatform labs and podcasting studio. ASCO delivers hands-on training through internships, alumni networking, mentoring opportunities and interaction with renowned faculty and media experts.


 

There is no greater tool in the world than successful communication in all forms - written, spoken and conceptual. ASCO provides students with the training and skill to harness the power of communication. The programme instills the students the skill to understand audiences, shape messages and interact with individuals and technologies, as well as learn ways to empower people, develop sustainable society and contribute towards nation building.

The programme hone the writing skills of the students and help them learn nose for news. Theoretical lectures are backed by sound practical training by industry experts and seasoned academicians.

Tools like TV channels, magazines, newspapers, websites, apps, learning games, e-books, and virtual tutoring help students learn effectively. Digital materials support lesson plans and introduce different innovative teaching methods for students’ learning needs.

Through our academic programmes, students are taught and trained in rich variety of subjects and skills related to all aspects of the media industry. They learn film and television production as well as designing concepts for print and digital media. They are taught nuances of graphics and animation and introduced to sound design and radio production.

 

The Animation and Visual Graphics department of ASCO boasts of a judicious mix of state-of-the-art facilities and updated software & hardware. Students are exposed to a wide variety of software, applications. They experience various hands-on activities under the able guidance of faculty who are experts in their respective areas. ASCO has state-of-the-art computer lab, equipped with both graphic and animation software as well as modern tools, required for audio/video editing facilities.

The facilities complement sound theoretical foundation and classroom teaching. The infrastructure of the university facilitates conducive learning, critical thinking and scientific temper. Students go on industry and field visits to gain knowledge on broadcast, print and animation industry. Industry experts, communication specialists, animation pundits, among others, share their experience, industry trends and best practices with ASCO students. It constitutes the mainstay of rigorous academic programmes that are designed to inculcate critical analysis and improve creative potential in students.

ASCO programmes consists blend of assignments such as Reporting and Writing, Editing and News Production. The vast academic (core) courses have all components of Mass Communication such as Advertising, Public Relations, Corporate Communication, Brand Management, Media Management, Media Planning and Buying and New Media initiatives. These courses are designed to meet industry requirements and equip students to meet professional needs.

 

These courses are augmented by rigorous training, broad and elaborated discussions as well as hands-on experience across various industries. While strengthening their technical skills, we motivate students to produce original work. They write scripts and screenplays for films, documentaries and news bulletins and subsequently produce and direct them.

The institute also has state-of-the-art infrastructure for print and broadcast production, including modern labs, studios, reading rooms, tutorial rooms, latest software, camera and production equipment and so on. Faculty makes students and develop an ability to think and work like a TV news anchor, bulletin producer, script writer and narrator or a radio jockey. Our students regularly get involved with news reporting, on & off-campus, which hone their analytical and creative skills.

ASCO aims to train and transform students for versatile media industry by instilling in them required skills, critical analysis and approach. Students remain engrossed in a professional environment during the academic session so that they learn to operate and experience the work culture of media industry. Teaching and learning at ASCO is a blend of workshops, mock-newsroom activities, audio-video shoots, film screening and analysis, industry visits, advocacy programmes, declamation, training on production of bulletins and newspapers as well as regular field trips.

 

Students also study one optional subject which gives them extra knowledge and weightage. The university offers Study Abroad Programme where students get an opportunity to study in three continents and gain an international exposure and experience.

th