Home Programs Integrated BBA - MBA

Integrated BBA - MBA

Program Code 331168

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50% for Non Sponsored & ...

Duration 4.5 Years

Selection Process

  • Program Fee (Rs. in Lacs)
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Course Structure

Semester 1

  • Accounting Fundamentals
  • Computer Applications
  • Introduction to Business Economics
  • Business Ethics and Governance
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Business Mathematics I
  • Communication Skills - I

Semester 2

  • E - Commerce
  • Business Law
  • Cost and Management Accounting
  • Environmental Studies - II
  • Understanding Organizational Behavior
  • Business Environment
  • Business Statistics
  • Principles of Marketing- II
  • Communication Skills - II
  • Term Paper

Semester 3

  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Fundamentals of Research Methods in Global Environment
  • Fundamentals of Entrepreneurship
  • Term Paper - I
  • Fundamentals of Financial Management
  • Individual Excellence & Social Dynamics
  • Managing Customer Relationships
  • Foundation of Human Resource Management

Semester 4

  • RESEARCH METHODS FOR MANAGERS
  • Export Management
  • Operations Research
  • International Marketing
  • QUALITY MANAGEMENT
  • Personal Financial Planning
  • Fundamentals of Project Management
  • Creativity for Team Excellence

Semester 5

  • Fundamentals of Entrepreneurial Marketing
  • Direct Tax - I
  • Marketing in Digital Age
  • Business Strategy
  • Summer Internship
  • Financial Markets and Services
  • Investment Analysis and Portfolio Management
  • Understanding Organization Change and Development
  • Fundamentals of Training and Development
  • Supply Chain Management
  • Service Marketing
  • Professional Ethics and Social Responsibility

Semester 6

  • Sales and Distribution Management
  • Understanding Leadership and Motivation in Organization
  • Direct Tax - II
  • Public Relations and Corporate Image
  • Brand Management
  • Fundamentals of Retailing
  • Banking and Financial Institutions
  • Advance Corporate Finance
  • Understanding Industrial Relations and Labour Laws
  • Fundamentals of International Human Resource Management
  • Dissertation
  • Social Communication
  • Stress and Coping Strategies

Amity University Patna Campus
Admissions 2023-24
Admissions for selected UG and PG programmes have been opened.
Fee structure will be updated shortly.