BBA

Program Code 33064

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50%

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.74

Course Structure

Semester 1

  • Accounting Fundamentals
  • Computer Applications
  • Introduction to Business Economics
  • Business Ethics and Governance
  • Introduction to Management Principles
  • Principles of Marketing- I
  • Business Mathematics I
  • Communication Skills - I

Semester 2

  • E - Commerce
  • Cost and Management Accounting
  • Environmental Studies - II
  • Understanding Organizational Behavior
  • Business Environment
  • Business Mathematics II
  • Principles of Marketing- II
  • Term Paper
  • Communication Skills - II
  • Business Law

Semester 3

  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • Fundamentals of Entrepreneurship
  • Term Paper - I
  • Fundamentals of Financial Management
  • Individual Excellence & Social Dynamics
  • Fundamentals of Research Methods in Global Environment
  • Managing Customer Relationships
  • Fundamentals of Human Resource Management

Semester 4

  • Creativity for Team Excellence
  • Fundamentals of Event Management
  • Personal Financial Planning
  • Export Management
  • Fundamentals of Project Management
  • Operations Research
  • International Marketing

Semester 5

  • Direct Tax - I
  • Supply Chain Management
  • Fundamentals of Entrepreneurial Marketing
  • Marketing in Digital Age
  • Business Strategy
  • Summer Internship
  • Financial Markets and Services
  • Investment Analysis and Portfolio Management
  • Understanding Organization Change and Development
  • Fundamentals of Training and Development
  • Service Marketing
  • Professional Ethics and Social Responsibility

Semester 6

  • Stress and Coping Strategies
  • Social Communication
  • Fundamentals of Retailing
  • Banking and Financial Institutions
  • Dissertation
  • Sales and Distribution Management
  • Understanding Leadership and Motivation in Organization
  • Public Relations and Corporate Image
  • Brand Management
  • Advance Corporate Finance
  • Understanding Industrial Relations and Labour Laws
  • Fundamentals of International Human Resource Management
  • Minor Project
X

Two Degrees

Chance to pursue two Academic degrees simultaneously as approved by UGC/Govt. of India