BBA

Program Code 33064

Campus Patna

Institute Amity School of Business, Patna

University Amity University Bihar

Eligibility 10+2 min 50%

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 0.74

Course Structure

Semester 1

  • Accounting Fundamentals
  • Computer Applications
  • Business Ethics and Governance
  • Principles of Marketing- I
  • Business Statistics
  • Introduction to Business Economics
  • Introduction to Management Principles

Semester 2

  • Communication Skills - II
  • Environmental Studies - II
  • Business Mathematics II
  • Cost and Management Accounting
  • Understanding Organizational Behavior
  • Business Environment
  • E - Commerce
  • Business Law

Semester 3

  • Individual Excellence & Social Dynamics
  • Fundamentals of Entrepreneurship
  • Term Paper
  • ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT
  • RESEARCH METHODS FOR MANAGERS
  • Fundamentals of Financial Management
  • Fundamentals of Human Resource Management
  • Principles of Marketing- II

Semester 4

  • Professional Communication for Recruitment and Employability
  • Values and Ethics for Personal and Professional Development
  • Creativity for Team Excellence
  • Fundamentals of Project Management
  • Operations Research
  • International Marketing
  • Fundamentals of Event Management
  • Export Management
  • Personal Financial Planning

Semester 5

  • Receptive and Expressive Communication Skills
  • Group Dynamics and Team Building
  • Financial Planning
  • Understanding Organization Change and Development
  • Compensation Management
  • Managing Customer Relationships
  • Marketing in Digital Age
  • Business Strategy
  • Investment Analysis and Portfolio Management
  • Service Marketing
  • Summer Internship
  • Fundamentals of Entrepreneurship
  • Ethics and Corporate Governance
  • Professional Ethics and Social Responsibility

Semester 6

  • Dissertation
  • Understanding Leadership and Motivation in Organization
  • Social Communication
  • Stress and Coping Strategies
  • Advance Corporate Finance
  • Fundamentals of International Human Resource Management
  • Banking and Financial Institutions
  • Understanding Industrial Relations and Labour Laws
  • Managing Customer Relationships
  • Public Relations and Corporate Image
  • Brand Management
  • Business Policy and Strategic Management