Mission
The mission of the school is to provide excellence in teaching, research, creative endeavor and service through the disciplines of communication and mass media. The department always seeks to maintain a supportive, concerned relationship with its students.
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To review it’s programs, activities and curricula on a regular basis in order to meet the changing needs of students as well as the industry
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To serve as a resource to professionals and organizations in the region
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To attract its stake holders and retain the quality of students
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To establish and maintain a visible presence at professional meetings, conferences and competitions, and fill leadership roles in professional organizations
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To make the community and region aware of its programs, activities and curriculum.
Vision
With a faculty that is highly qualified, deeply knowledgeable, dedicated and focussed, and having long years of in-depth experience in the disciplines they teach, and reinforced by state-of-the art labs where engaging hands-on production work is regularly done, the school puts the students to the cutting edge of all fields of media careers. Committed to excellence in practical training and pursuing the scholarly agenda, ASCo constantly strives to maintain a high benchmark in media teaching.
It also passionately works to instil into the prospective media professionals the ideals of ethical, public-oriented, excellence-driven and credible media, including Public Relations, Advertising, Radio, TV, Print Journalism, Event Management and Corporate Branding. The school is devoted to excellence in teaching, student mentoring and creative endeavour. Through our commitment to student recruitment, student retention and student mentoring, the department recruits, educates and graduates students prepared to advance in professional careers or graduate education. In addition, our faculty provide quality scholarly/creative activity and a commitment to service to professional associations, the university and the community through activities which enhance the department’s contribution to human communication, mass media, the performing arts and culture.
Strength of the Institution
Amity School of Communication is one of the fastest growing communication departments in central India and that’s because of the following reasons:
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Highly Qualified and Experienced faculty
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World-class Audio Visual Studio
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World-class Library with latest and updated books and journals
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Latest and updated equipments for hands on training of the students