Amity School of Communication (ASCO) is one of the finest and reputed institutions in the country that offers a comprehensive and exhilarating media studies programme at Graduate, Postgraduate and Doctoral levels.
The variety of courses is specifically designed to equip and educate students with the latest skillset demanded by 21st century media and communication industry. The institute encourages students to meet challenges in the dynamic world of newsrooms, broadcast studios, film production, web media, radio stations, marketing hubs as well as advertising and PR sphere.
The discipline of Mass Communication is taught to students as a tool to expand development and empowerment of 'voiceless' masses. The institute is dedicated to provide world class teaching, training and research, thus grooming and evolving the future communicators to face the challenges of a highly competitive world with knowledge right above their sleeves. The academic consistency, experiential learning-based training and industry integrated curricula lay the foundations to meet the needs of changing landscape of economy and expanding horizons of communication. These aspects shape the identity and character of our students.
ASCO is a pioneer in value-based education, training and research in the field of Mass Communication. The institute's endeavours are reflected in awards and recognition as well as tie ups with media and other professional bodies. The seasoned faculty at ASCO equip the young minds with professional acumen with wide in-depth knowledge, analytical skills wired with social commitment that will make students outstanding journalists, broadcasters, advocacy partners and fine human beings.
Since the turn of this century, paradigm leaps in communication and information technology have rapidly transformed the business of journalism and media. Media content has multiplied many times with the rapidly evolving digital platforms. The traditional print media, newspapers, magazines and books, jostle for space alongside online media, apps and social media content on the electronic screens. Information and entertainment are now just a few taps and clicks away. Access to news is instantaneous and rapidly updating. We can choose to read it, hear it, watch it, react and interact with it – or do all of these at once.