There is a serious concern across the world about the media content because of the power that it exudes on public opinion. The impact of media content im contemporary society needs to be evaluated. Therefore media education as well as media research should essentially work towards the development of an informed public there is an utmost need to address the issues of public concern with reference to media performance and to bring these critical issues to the fore. Amity Journal of Media and Communication Studies (AJMCS) is an initiative towards addressing the serious concerns relating to academics and practice relating to media and communication field
A bi-annual international peer reviewed journal brought out by Amity School of Communication, Amity University Rajasthan; AJMCS was founded in 2011 during the first International Conference on Media and Communication Studies held at Amity School of Communication, Jaipur. The journal aims to discuss upon the issue of intersecting the multiple areas of media and communication, social transformation, technological advancements and changing paradigms
In addition to the very efficient in-house editorial team; the board of editors and advisors of AJMCS journal comprises of eminent and senior academicians of national and international repute.