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Graduate
B.Com. (Honours / Research)
BBA (Honours / Research)
Post Graduate
Master of Business Administration (MBA)
MBA - Executive (for working Professionals)
Doctoral
Ph.D. (Management)
infrastructure
Research
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Prof. Ashutosh Kumar
Professor
Marketing & Strategy
Amity Business School (ABS)
Kant Kalwar, NH-11C, Jaipur (Raj.)-303002
Qualifications
PhD, MBA, M.COM & B.COM
Experience
21.00 Years
Current Courses Taught
Strategic Management (MBA451)
Business Policy & Strategic Management (BBA601)
Brand Management (BBA605)
Research Interests
1. Branding
2. Entrepreneurship & sustainability
3. Ambush marketing
Teaching Interests
1. Retail & Sales Management
2. Brand Management
3. Strategic Management
4. Entrepreneurship development
5. Digital Marketing
Publications
53
Professional Affiliations
1. Life Member of All India Management Association (AIMA) (M-200821680)
2. Life member of All India Commerce Association (ICA). (R-181)
Professional Activities
1. MBA Program Coordinator
2. MBA Executive Program Coordinator
3. E-Cell Coordinator
4. Member of Industry- Academia Council, AUR.
5. Member of Board of Studies
6. Member of NAAC team
7. Coordinator for OBE/CBCS
8. Member on PhD interview board etc.
Other Achievements
“Best Academician of the Year 2019” by International Academic and Research Excellence Award (IARE-2019), GISR foundation.
Contact Information
Amity Business School (ABS)
Kant Kalwar, NH-11C, Jaipur (Raj.)-303002