AGGRESSION IN DIGITAL INTERACTIONS: THE EFFECT OF TOXICITY IN ONLINE GAMING COMMUNICATION

Iuliia Naidenova
HSE University, Russian Federation Perm

Petr Parshakov
HSE University, Russian Federation, Perm

Nikita Matkin*
HSE University, Russian Federation, Perm
Email : namatkin@hse.ru
DOI : 10.31620/JCCC.12.25/01

PARASOCIAL INTERACTION AND FEAR OF MISSING OUT IN PARTICIPATORY MEDIA: IMPLICATIONS ON MENTAL HEALTH OF KERALA YOUTH

Adhena John*
University of Calicut Thrissur, Kerala, India.
Email: johnadhena@gmail.com
DOI : 10.31620/JCCC.12.25/02

Clicks, Cringe, or Conversion? Ethical and Emotional Reactions to Branded Memes

Kuljeet Punia*
Research Scholar, Banasthali University
Email: kuljeetpunia04@gmail.com
Dr. Balgopal Singh
Associate Professor, Bansthali University
DOI : 10.31620/JCCC.12.25/03

INVESTIGATING THE DYNAMICS OF ONLINE REVIEWS, ELECTRONIC WORD OF MOUTH AND CONSUMER PURCHASE INTENTIONS WITH RESPECT TO E-TAILERS

Sumit Verma*
Assistant Professor, APEX Institute of Management,
Chandigarh University, Gharuan, Mohali
Email: sumitkanda37@gmail.com
Amit Jain
Amity University Rajasthan, Jaipur, India
Abhineet Saxena
Amity Business School,Amity University Rajasthan, Jaipur, India
DOI : 10.31620/JCCC.12.25/04

BRANDING THROUGH MARKETING SEMIOTICS AND BRAND LOVE: AN EXPLORATIVE STUDY

Subhajit Paul
PhD Research Scholar, Department of Management, Humanities and Social Sciences, NIT
Agartala, India
Dr. Anirban Dutta
Associate Professor, Department of Management, Humanities and Social Sciences, NIT
Agartala
Dr Jayanta Chakraborti*
Dean, Kirloskar Institute of Management, Pune, India
Email : jcresearch72@gmail.com

Srinivasan Prasanna
Professor, College of Saint Benedict & Saint John’s University, Minnesota, USA
DOI : 10.31620/JCCC.12.25/05

Generation Y’s online experience and eWOM Adoption: The Moderating Role of perceived Risk

Lamia Nechoud*
Ecole Supérieure de Commerce, Pôle Universitaire de Koléa, Tipaza, Algérie
Email : l_nechoud@esc-alger.dz
Meriem Gouri
Faculté des Sciences, Économiques et de Gestion de l'université Badji Mokhtar Annaba
Faouzi Ghidouche
Ecole des Hautes Etudes Commerciales, Laboratoire MARKETIC,
Pôle Universitaire de Koléa, Tipaza, Algérie
DOI : 10.31620/JCCC.12.25/06

Examining OTT binge-watching Behaviours, Loneliness, and Enjoyment: Insights into OTT Consumption Patterns Among Generation Z in Maharashtra, India

Dr. Megha Bakshi*
Assistant Professor, Balaji Institute of Management and Human Resource Development
(BIMHRD),Sri Balaji University, Pune
Email: meghabakshi17@gmail.com

DOI : 10.31620/JCCC.12.25/07

Evaluating the Effectiveness of Social Media Campaigns in Driving Awareness and Enrolment in PMKVY: Insights from a Pilot Study

Pooja Agnihotri*
Research Scholar, Sanjeev Agrawal Global Educational University, Bhopal, Madhya
Pradesh, India
Email : poojaagnihotri907@gmail.com
Dr. Vanya Chaturvedi
Associate Professor, Sanjeev Agrawal Global Educational University, Bhopal, Madhya
Pradesh, India
DOI : 10.31620/JCCC.12.25/08

Mapping the Landscape of Masstige Marketing: Insights from Bibliometric Analysis

Dr. Pravash Ghosh*
Faculty, ICFAI Business School, Gurgaon
Email : pravashghoshmaterial@gmail.com

DOI : 10.31620/JCCC.12.25/09

Emotional Branding and Seasonal Marketing in Television: Insights from Christmas advertising

Rosa Scardigno*
Department of Educational Sciences, Psychology, Communication,University of Bari, Italy
Email : rosa.scardigno@uniba.it

Viviana Mitolo
Department of Educational Sciences, Psychology, Communication, University of Bari,Italy

DOI : 10.31620/JCCC.12.25/10

FROM CRAVING TO CLICKING: EXPLORING GRATIFICATIONS, EMOTION, AND HABIT FORMATION IN ONLINE FOOD DELIVERY

Surbhi Bhardwaj*
Research Scholar, Department of Business Administration, National Institute of Technology,
Kurukshetra, Haryana (India)
Email : 62300001@nitkkr.ac.in

Dr. Neeraj Kaushik
Associate Professor, Department of Business Administration, National Institute of
Technology, Kurukshetra, Haryana (India)

DOI : 10.31620/JCCC.12.25/11

STREAMING FRIGHTS IN SOUTHEAST ASIA: A NARRATIVE ANALYSIS OF HORROR PODCASTS IN INDONESIA, THE PHILIPPINES, AND SINGAPORE

Dian Arymami*

Department of Communication Science, Faculty of Social and Political Science,
Universitas Gadjah Mada, Bulaksumur, Yogyakarta, Indonesia
Email: arymami@ugm.ac.id
Mirza Ghulam Iklimah
Department of Communication Science, Faculty of Social and Political Science,
Universitas Gadjah Mada, Bulaksumur, Yogyakarta, Indonesia

Agnina Rahmadinia
Department of Communication Science, Faculty of Social and Political Science,
Universitas Gadjah Mada, Bulaksumur, Yogyakarta, Indonesia

Nunung Prajarto
Department of Communication Science, Faculty of Social and Political Science,
Universitas Gadjah Mada, Bulaksumur, Yogyakarta, Indonesia

DOI : 10.31620/JCCC.12.25/12

THE ROLE OF PREDICTIVE ANALYTICS IN INSTAGRAM MARKETING: ANALYSING GEN Z PURCHASING BEHAVIOUR

Shruti Sharma*
Amity School of Communication, Amity University, Jaipur, Rajasthan, India
Email: sharmashruti2196@gmail.com

Dr. Archana Paswan
Amity School of Communication, Amity University, Jaipur, Rajasthan, India.

DOI : 10.31620/JCCC.12.25/13

REDEFINED NARRATIVES- HEROES AS CRUSADERS FROM VICTIMS TO UNDERDOGS

Dr. Smriti Rai*
Assistant Professor, Darjeeling Hills University, Mungpoo, Darjeeling, West Bengal, India
Email: smreetee26@gmail.com

Dr. Pooja Basnett
Assistant Professor, Sikkim University, Gangtok, Sikkim, India

DOI : 10.31620/JCCC.12.25/14

POLITICAL NARRATIVES ON SOCIAL MEDIA DURING ELECTIONS: A SYSTEMATIC LITERATURE REVIEW

Dr. Manash Pratim Goswami
Professor, Department of Journalism and Mass Communication,
North-Eastern Hill University, Umshing Mawkynroh, Shillong, Meghalaya
Antriksh Kar Singh*
Research Scholar, Department of Journalism and Mass Communication,
North-Eastern Hill University, Umshing Mawkynroh, Shillong, Meghalaya
Email: antrikshkar1995@gmail.com

DOI : 10.31620/JCCC.12.25/15