BBA

Program Code 16064

Campus Greater Noida

Institute Amity Business School, AUGN

University Amity University Uttar Pradesh

Eligibility 10+2 (min 50%) for Non Sponsored & ...

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.135
  • 1st Year Sponsored Semester Fee 1.705

Course Structure

1st Year

Semester 1

  • Fundamentals of Environmental Studies [Minor III - Co-curricular Courses]
  • Office Management with MS Word and MS Excel [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Accounting Fundamentals [Discipline I (Major I) (Management ) ]
  • Business Statistics [Discipline I (Major I) (Management ) ]
  • Business Ethics and Governance [Discipline I (Major I) (Management ) ]
  • Computer Applications [Discipline I (Major I) (Management ) ]
  • Introduction to Business Economics [Discipline I (Major I) (Management ) ]
  • Introduction to Management Principles [Discipline I (Major I) (Management ) ]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Analytical ability and digital Awareness [Minor III - Co-curricular Courses]
  • Artificial Intelligence and Business Applications [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Business Finance [Discipline I (Major I) (Management ) ]
  • Business Mathematics II [Discipline I (Major I) (Management ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) (Management ) ]
  • Human Resource management & Development [Discipline I (Major I) (Management ) ]
  • Marketing Theory and Practices [Discipline I (Major I) (Management ) ]
  • Understanding Organizational Behavior [Discipline I (Major I) (Management ) ]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

2nd Year

Semester 3

  • Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
  • Public Relations and Corporate Image [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Social Media Marketing [Minor II - Vocational Courses /SKE courses/Industry Specific Courses]
  • Fundamentals of Indian Financial System [Minor I - Minor Elective Courses]
  • Business Policy and Strategic Management [Discipline I (Major I) (Management ) ]
  • Entrepreneurship and Small Business Management [Discipline I (Major I) (Management ) ]
  • Fundamentals of Project Management [Discipline I (Major I) (Management ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) (Management ) ]
  • Research Methodology [Discipline I (Major I) (Management ) ]
  • Understanding International Business Management [Discipline I (Major I) (Management ) ]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialisation Elective Courses]
  • Compensation Management [Specialisation Elective Courses]
  • Cyber Psychology [Specialisation Elective Courses]
  • E - Business Management [Specialisation Elective Courses]
  • Financial Planning [Specialisation Elective Courses]
  • Fundamentals of Training and Development [Specialisation Elective Courses]
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT [Specialisation Elective Courses]
  • Integrated Marketing Communications [Specialisation Elective Courses]
  • Introduction to Internet of Things [Specialisation Elective Courses]
  • Managing Customer Relationships [Specialisation Elective Courses]
  • Managing Mutual Funds [Specialisation Elective Courses]
  • PRICING AND REVENUE OPTIMIZATION [Specialisation Elective Courses]
  • QUALITY MANAGEMENT [Specialisation Elective Courses]
  • Stock Market Opetrations [Specialisation Elective Courses]
  • Understanding Organization Change and Development [Specialisation Elective Courses]
  • Business Strategy [Core Courses]
  • Marketing in Digital Age [Core Courses]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advanced Digital Marketing-II [Specialisation Elective Courses]
  • Brand Management [Specialisation Elective Courses]
  • Business Innovation through New Technologies [Specialisation Elective Courses]
  • Business Organizations and Data Management [Specialisation Elective Courses]
  • Business Sustainability and Green Operations Management [Specialisation Elective Courses]
  • Corporate Tax Planning [Specialisation Elective Courses]
  • Fundamentals of International Human Resource Management [Specialisation Elective Courses]
  • Fundamentals of Retailing [Specialisation Elective Courses]
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialisation Elective Courses]
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialisation Elective Courses]
  • International Financial Management [Specialisation Elective Courses]
  • International Marketing [Specialisation Elective Courses]
  • Investment Analysis and Portfolio Management [Specialisation Elective Courses]
  • Leadership in Global Environment [Specialisation Elective Courses]
  • Managerial Competencies and Career Development [Specialisation Elective Courses]
  • Managing Digital Enterprises [Specialisation Elective Courses]
  • Merger Acquisiton and Restructuring [Specialisation Elective Courses]
  • SALES AND OPERATIONS PLANNING [Specialisation Elective Courses]
  • Spread sheet Modeling for Consulting [Specialisation Elective Courses]
  • Understanding Industrial Relations and Labour Laws [Specialisation Elective Courses]
  • Artificial Intelligence and Business Applications [Industry Specific Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses