Globalisation, internet and hyper competition are dramatically reshaping markets and changing the way business is done. Customer needs, values, ethics and norms have undergone drastic changes. Today, customer want endless options and alternatives. The market has shifted its axis from 'Seller Market' to a 'Buyer Market'. International marketers have to, therefore, make strong efforts to enter new markets to sell their products and services whilst keeping the growing competition at bay.

Organisations have to evolve new strategies. They look for competitive edge and strategies based on their value chain, strengths, opportunities and core competences. Brand and product positioning is the name of the game. International marketing executive have to be on high alert at all times so as to keep abreast with the latest happenings in the global arena.

Growing liberalization, globalization and privatization in developing economies like India have created situations where international managers have to look for new innovations and creative strategies in order to meet the competitive threats positively and effectively and carve a niche for oneself.

The Postgraduate Diploma in International Business Program offered by Amity Business School is an opportunity to achieve the aforementioned challenges. Here, endless hard efforts go into making learning a process that inculcates free ideas and exudes enthusiasm. Constant contacts with the corporate world is maintained through various projects, industrial visits, port visits and guest lectures. All this is done in a congenial, open atmosphere that allows students to develop themselves into truly global managers.