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The world is no longer mapped on the business
blueprint with demarcated boundaries, rather,
today, it is regarded as a boundary less global
economic village. There are no barriers to trade
from one country to another. Within the countries,
there are innumerable industries that lay the
foundation for the country's growth and development.
Globalisation, internet and hyper competition
are dramatically reshaping markets and changing
the way business is done. Customer needs, values,
ethics and norms have undergone drastic changes.
Today, customer want endless options and alternatives.
The market has shifted its axis from 'Seller
Market' to a 'Buyer Market'. International marketers
have to, therefore, make strong efforts to enter
new markets to sell their products and services
whilst keeping the growing competition at bay.
Organisations have to evolve new strategies.
They look for competitive edge and strategies
based on their value chain, strengths, opportunities
and core competences. Brand and product positioning
is the name of the game. International marketing
executive have to be on high alert at all times
so as to keep abreast with the latest happenings
in the global arena.
Growing liberalization, globalization and privatization
in developing economies like India have created
situations where international managers have
to look for new innovations and creative strategies
in order to meet the competitive threats positively
and effectively and carve a niche for oneself.
The Postgraduate Diploma in International Business
Program offered by Amity Business School is
an opportunity to achieve the aforementioned
challenges. Here, endless hard efforts go into
making learning a process that inculcates free
ideas and exudes enthusiasm. Constant contacts
with the corporate world is maintained through
various projects, industrial visits, port visits
and guest lectures. All this is done in a congenial,
open atmosphere that allows students to develop
themselves into truly global managers.
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