The journal aims to provide a forum to encourage researchers, scholars, practitioners and academicians globally to share their professional and academic knowledge about all the major areas of commerce and management including but not limited to Accounting Reforms, Consumerism, Corporate Accountability, Business Law, Principles of Management, Financial Reporting, Corporate Finance, Marketing, Recent advancements in Human Resource Management , Organisation Behaviour , Market Research, Corporate Governance and the like. We invite authors to contribute their research work in the form of conceptual, empirical, experimental, thought-provoking and unpublished research papers, case studies, technical notes, doctoral dissertations and book reviews.