Amity Universe News Amizone Alumni Work at Amity Contact Admissions Microsite Last Date to apply

BBA (Business Development)

Program Code 10794

Campus

Noida

Institute Amity School of Business

University

Amity University Uttar Pradesh

Eligibility

For Non Sponsored category: Class XII ...

Duration

3 Years

Selection Process

Personal Interview

Program Fee

(Rs. in Lacs)

1st Year Non Sponsored Semester

2.09

1st Year Sponsored Semester Fee

3.135
Apply Now

Course Structure

Semester 1

  • Business Statistics [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Environment [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • The Dynamics of Happiness [Co-curricular Courses]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Public Relations and Corporate Image [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Business Environment [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Business Law [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Competitive Intelligence From Analysis to Dissemination [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
  • Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management - Business Development ) ]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Auditing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Competitive Intelligence-applications in Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Warfare for Business Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Introduction to Business Analytics [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Investment Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • QUALITY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Supply Chain Management - Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Artificial Intelligence and Business Applications [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Basics of Artificial Intelligence [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of International Human Resource Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Managing Digital Enterprises [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Merger Acquisiton and Restructuring [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • SALES AND OPERATIONS PLANNING [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses