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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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Over 4,000 students studying at Amity have secured 90%+ in Class XII Boards. This is a testimony to Amity’s stringent admission process. Amity has also offered upto 100% scholarship to 25,000 meritorious students, as part of India’s largest Scholarship Program.
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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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At Amity, our mission is to create centers of thought leadership across the world where faculty, scientists and brilliant students can explore and expand the frontiers of knowledge in an environment that encourages research & innovation.
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Amity’s placement record follows a tradition of excellence wherein, over 150,000 Amity alumni have successfully gone on to work in top organisations worldwide. An achievement whose testimony lies in over 500 top corporates including Fortune 500 employers, having visited the Campus for recruitments.
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At Amity, we believe that education must inspire innovation. It must find solutions for pressing issues affecting humanity, at large. That's why, at Amity, the faculty, research scholars and students are carrying out path-breaking research across diverse disciplines. Together they are shaping the next level of education.
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For students of Amity, life is all about non-stop learning, as much of it outside the classroom, as in it. No wonder, they are so adept at organising and winning Events, and Competitions, and thereby imbibing great leadership and teamwork skills.
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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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Case Studies

Carrying forward Amity's 30+ years of excellence in management education are Amity's management faculty who are involved in all domain activities of Management Research, Consulting & MDPs. Such strong focus on research has seen the faculty develop over 4200 case-studies covering domains like Strategy, Marketing, Economics & Finance and others.

AMITY FACULTY HAVE DEVELOPED
OVER 4200 CASE STUDIES,

BOUGHT ACROSS 110 COUNTRIES
BY 2600 INSTITUTIONS

Selected Customers: Universities and Corporates

Amity Prize Winning Cases - International Case Competitions:

Luxury Retailer Louis Vuitton in China: Losing Lustre or Adding Colour?

– Nominated Award Winning Cases in 2015 Global Best China-Focused Cases.

Yum! Brands in China: Facing Brand Fatigue?

– Nominated Award Winning Cases in 2015 Global Best China-Focused Cases.

Warby Parker: 'One-for-One' Model in Eyewear

– Awarded 3rd prize in the 2015 John Molson MBA Case Writing Competition.

Arunachalam Muruganantham: A Social Entrepreneur Innovating in a Woman's World

- Awarded 3rd prize in the annual oikos Case Writing Competition 2015

MokshaYug Access (MYA) in India: Enriching India's Dairy Farmers

– Adjudged as a Runner-up in the annual oikos Case Writing Competition 2014

The Case Centre Best Sellers List - Amity Cases

'PepsiCo India: On Road to Sustainable Development'

- Best Selling Case under Ethics and Social Responsibility.

'Qatar: Poised for Success in Holding FIFA World Cup 2022?'

- Best Selling Case under Economics, Politics and Business Environment.

'E-Estonia: An Inspiration to the World'

- Best Selling Case under Economics, Politics and Business Environment.

'Pinterest: Social Media Success’

- Best Selling Case under Knowledge, Information and Communication Systems.

International Management Books with Amity Cases

Strategic Management: Competitiveness and Globalization:

Concepts & Cases authored by Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson published by Cengage Learning Inc

International Management: Across Borders and Cultures

8th Edition authored by Helen Deresky published by Pearson

The Law and Business of the Entertainment Industry

authored by Dennis Greene published by University Readers

Strategy: An International Perspective

authored by Prof. Dr. Bob de Wit and Ron Meyer published by Cengage Learning EMEA

Strategic Management: Text and Cases

authored by Dess, Lumpkin, Eisner, and McNamaraI published by McGraw-Hill

Crafting & Executing Strategy: The Question for Competitive Advantage: Concepts and Cases

authored by Arthur Thompson, Margaret Peteraf, John Gamble, and A.J. Strickland published by McGraw-Hill

The Marketing Experience: An Introduction to Marketing, Branding & Social Media

authored by Donna Wertalik, with Lauren Hurley published by Pearson

International Management: Managing Across Borders and Cultures, Text and Cases

9th Edition authored by Helen Deresky published by Pearson

Services Marketing – Integrating Customer Focus Across the Firm second European edition

authored by Alan Wilson, Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler published by McGraw-Hill