BBA (Digital Marketing)

Program Code 101732

Campus

Noida

Institute Amity International Business School

Amity University Uttar Pradesh

For Non Sponsored category: Class XII ...

3 Years

Personal Interview

Program Fee	(Rs. in Lacs)
1st Year Non Sponsored Semester	2.09
1st Year Sponsored Semester Fee	3.135

Admission Not open

Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
Computer Applications [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Foundation of Analytics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Computer Applications [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Fundamentals of Environmental Studies [Co-curricular Courses]
Communication Skills - I [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Fundamentals of Competitive Intelligence and Business Development [Vocational Courses /SKE courses/Industry Specific Courses]
Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
Artificial Intelligence and Human Cognition [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Business Finance [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
International Marketing [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Country Report [SAP Courses (Optional)]
INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
Communication Skills - II [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Introduction to Disruptive Technologies [Vocational Courses /SKE courses/Industry Specific Courses]
Term Paper [Mandatory (NTCC)]
Advance Digital Marketing - I [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to SEM [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to SEO [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Marketing Research: Theory and Practices [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Country Report [SAP Courses (Optional)]
Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
Individual Excellence & Social Dynamics [Behavioural Science]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses