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BBA (Digital Marketing)

Program Code 101732

Campus

Noida

Institute Amity International Business School

University

Amity University Uttar Pradesh

Eligibility

All students successfully completed ...

Duration

3 Years

Selection Process

Personal Interview

Program Fee

(Rs. in Lacs)

1st Year Non Sponsored Semester

2.09

1st Year Sponsored Semester Fee

3.135
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Course Structure

Semester 1

  • Accounting Fundamentals [Major – Requirement]
  • Economics for Managers [Major – Requirement]
  • Introduction to Management Principles [Major – Requirement]
  • Communication Skills - I [Common Curriculum Courses]
  • Introduction to Environmental Studies [Common Curriculum Courses]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Food, Nutrition and Hygiene [Co-curricular Courses]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Fundamentals of Business Statistics [Major – Requirement]
  • Introduction to SEO [Major – Requirement]
  • Marketing in Digital Age [Major – Requirement]
  • Human Values and Community Outreach [Common Curriculum Courses]
  • Individual Excellence & Social Dynamics [Common Curriculum Courses]
  • Written Expression & Comprehension in Arabic- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Chinese- I [Common Curriculum Courses]
  • Written Expression & Comprehension in French-I [Common Curriculum Courses]
  • Written Expression & Comprehension in German - I [Common Curriculum Courses]
  • Written Expression & Comprehension in Japanese- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Russian- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Sanskrit- I [Common Curriculum Courses]
  • Written Expression & Comprehension in Spanish - I [Common Curriculum Courses]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Introduction to Business Analytics [Vocational Courses /SKE courses/Industry Specific Courses]
  • Advanced Digital Marketing-II [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • AI and Marketing [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Managing Customer Relationships [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Social Media Marketing [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
  • Country Report [SAP Courses (Optional)]
  • Creating Global New Ventures [SAP Courses (Optional)]
  • Modern Trends & Innovative Solutions through Technology Management [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline II (Major II)]
  • Cloud Computing in Business [Specialization Elective Courses/Discipline II (Major II)]
  • Cyber Psychology [Specialization Elective Courses/Discipline II (Major II)]
  • Financial Planning [Specialization Elective Courses/Discipline II (Major II)]
  • Fundamentals of Logistics and Marketing Channels [Specialization Elective Courses/Discipline II (Major II)]
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialization Elective Courses/Discipline II (Major II)]
  • International Financial Management [Specialization Elective Courses/Discipline II (Major II)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline II (Major II)]
  • Managing Mutual Funds [Specialization Elective Courses/Discipline II (Major II)]
  • Public Relations and Corporate Image [Specialization Elective Courses/Discipline II (Major II)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline II (Major II)]
  • Web & Social Media Analytics [Specialization Elective Courses/Discipline II (Major II)]
  • Basics of Artificial Intelligence [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Business to Business Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Content Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses