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BBA (Business Intelligence & Data Analytics)

Program Code 101306

Campus

Noida

Institute Amity International Business School

University

Amity University Uttar Pradesh

Eligibility

For Non Sponsored category: Class XII ...

Duration

3 Years

Selection Process

Personal Interview

Program Fee

(Rs. in Lacs)

1st Year Non Sponsored Semester

2.09

1st Year Sponsored Semester Fee

3.135
Admission Not open

Course Structure

Semester 1

  • Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Foundation of Analytics [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Fundamentals of Environmental Studies [Co-curricular Courses]
  • Communication Skills - I [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 2

  • Fundamentals of Competitive Intelligence and Business Development [Vocational Courses /SKE courses/Industry Specific Courses]
  • Food, Nutrition and Hygiene [Minor III - Co-curricular Courses]
  • Blockchain for Managers [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Business Ethics in International Business [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Business Finance [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Data Driven Decision Making [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Understanding International Business Environment [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Communication Skills - II [Communication Skills]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 3

  • Introduction to Disruptive Technologies [Vocational Courses /SKE courses/Industry Specific Courses]
  • Term Paper [Mandatory (NTCC)]
  • Basics of R [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Business Law [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Data Science and inferential statistics using Excel [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Supervised Learning [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Individual Excellence & Social Dynamics [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 4

  • Banking Environment [Vocational Courses /SKE courses/Industry Specific Courses]
  • Data Cleansing and Transformation [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Introduction to Business Intelligence [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Pricing Analytics [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Social Media Marketing [Discipline I (Major I) / Major (Core) (Management - Business Intelligence & Data Analytics ) ]
  • Country Report - I [SAP Courses (Optional)]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Creativity for Team Excellence [Behavioural Science]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline II (Major II)]
  • Advertising and Sales Promotion [Specialization Elective Courses/Discipline II (Major II)]
  • Cyber Psychology [Specialization Elective Courses/Discipline II (Major II)]
  • Emerging Markets for International Business [Specialization Elective Courses/Discipline II (Major II)]
  • Export Import Procedures and Documentation [Specialization Elective Courses/Discipline II (Major II)]
  • Export Marketing [Specialization Elective Courses/Discipline II (Major II)]
  • Financial Derivatives [Specialization Elective Courses/Discipline II (Major II)]
  • Financial Planning [Specialization Elective Courses/Discipline II (Major II)]
  • Fundamentals of Project Management [Specialization Elective Courses/Discipline II (Major II)]
  • Income Tax [Specialization Elective Courses/Discipline II (Major II)]
  • Integrated Marketing Communications [Specialization Elective Courses/Discipline II (Major II)]
  • International Financial Management [Specialization Elective Courses/Discipline II (Major II)]
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline II (Major II)]
  • Managing Mutual Funds [Specialization Elective Courses/Discipline II (Major II)]
  • Sales and Distribution Management [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline II (Major II)]
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline II (Major II)]
  • Web & Social Media Analytics [Specialization Elective Courses/Discipline II (Major II)]
  • Cloud Computing in Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Data Visualisation for New Age Managers [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • E - Commerce [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Entrepreneurship and Small Business Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • People Analytics [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Country Report [SAP Courses (Optional)]
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
  • Brand Management [Specialization Elective Courses/Discipline II (Major II)]
  • Cloud Computing in Business [Specialization Elective Courses/Discipline II (Major II)]
  • Cross Cultural Management [Specialization Elective Courses/Discipline II (Major II)]
  • Financial Services [Specialization Elective Courses/Discipline II (Major II)]
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline II (Major II)]
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline II (Major II)]
  • Service Marketing [Specialization Elective Courses/Discipline II (Major II)]
  • Business Policy and Strategic Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Digital Marketing Data Analytics [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Internet of Things for Business [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Pricing Analytics [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
  • Apprenticeship [Apprenticeship]
  • Country Report [SAP Courses (Optional)]
  • INTRODUCTION TO MANAGING CULTURES [SAP Courses (Optional)]
  • Understanding Principles & Practices of Commercial Research [SAP Courses (Optional)]
  • Professional Ethics and Social Responsibility [Professional Ethics]
  • Foreign Business Language
  • Open Elective Courses
  • Outdoor Activity Based Courses