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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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Over 4,000 students studying at Amity have secured 90%+ in Class XII Boards. This is a testimony to Amity’s stringent admission process. Amity has also offered upto 100% scholarship to 25,000 meritorious students, as part of India’s largest Scholarship Program.
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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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The not-for-profit Amity Education Group was established more than three decades ago. Today the Group is home to over 2,00,000 brilliant students pursuing over 400 Programmes in 80 diverse disciplines across 13 Universities and 28 Schools and Pre-Schools.
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BBA (Digital Marketing) (Honours/Honours with Research)

Program Code 101841

Campus

Noida

Institute Amity International Business School

University

Amity University Uttar Pradesh

Eligibility

For Non Sponsored : Class XII (agg. ...

Duration

4 Years

Selection Process

Personal Interview

Program Fee	(Rs. in Lacs)
1st Year Non Sponsored Semester	2.090
1st Year Sponsored Semester Fee	3.135

Admission Not open

Course Structure

Semester 1

Skills for Success [Vocational Courses /SKE courses/Industry Specific Courses]
Computer Applications [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Foundation of Analytics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management - Business Intelligence & Data Analytics ) ]
Computer Applications [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Principles of Marketing Management [Discipline I (Major I) / Major (Core) (Management - Digital Marketing ) ]
Fundamentals of Environmental Studies [Co-curricular Courses]
Communication Skills - I [Communication Skills]
Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 2

Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 3

Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 4

Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses

Semester 5

Foreign Business Language
Open Elective Courses
Outdoor Activity Based Courses