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BBA

Program Code 11064


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Campus Lucknow

Institute Amity Business School, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2 (min. 55%)

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.58
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Course Structure

1st Year

Semester 1

  • Business Statistics [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : QAM103
  • Computer Applications [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : CSIT108
  • Introduction to Business Economics [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : ECON153
  • Introduction to Management Principles [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : MGMT109
  • Fundamentals of Environmental Studies [Co-curricular Courses]
    • Course Code : ESCM114
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Artificial Intelligence and Business Applications [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : CSIT327
  • Introduction to Entrepreneurship [Minor III - Co-curricular Courses]
    • Course Code : ENTR201
  • Business Finance [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : FIBA103
  • Business Mathematics II [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : QAM104
  • Fundamentals of Competitive Intelligence and Business Development [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : CI104
  • Human Resource management & Development [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : HR105
  • Marketing Theory and Practices [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : MKTG107
  • Understanding Organizational Behavior [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : HR101
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Public Relations and Corporate Image [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : MKTG311
  • Term Paper [Mandatory (NTCC)]
    • Course Code : MSTP100
  • Business Environment [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : MGMT103
  • Business Law [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : LAW105
  • Cost and Management Accounting [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : ACCT205
  • Fundamentals of Business Analytics [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : QAM206
  • Fundamentals of Production and Operations Management [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : POM201
  • Integrated Marketing Communications [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : MKTG314
  • Country Report [SAP Courses (Optional)]
    • Course Code : SAP201
  • Fundamentals of Research Methods in Global Environment [SAP Courses (Optional)]
    • Course Code : IB101
  • Understanding Business Environment in Global Scenario [SAP Courses (Optional)]
    • Course Code : IB102
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Social Media Marketing [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : MKTG106
  • Business Policy and Strategic Management [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : STRA302
  • Entrepreneurship and Small Business Management [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : ENTR203
  • Fundamentals of Project Management [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : POM203
  • Principles of Consumer Behaviour [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : MKTG304
  • Research Methodology [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : QAM202
  • Understanding International Business Management [Discipline I (Major I) / Major (Core) (Management ) ]
    • Course Code : IB204
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : MSSI100
  • Advance Digital Marketing - I [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG315
  • Advertising Strategies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ADVT201
  • Auditing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ACCT212
  • Business Organizations and Data Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT320
  • Compensation Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR304
  • Cyber Psychology [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT316
  • Fundamentals of Training and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR303
  • FUNDAMENTALS OF WAREHOUSING AND DISTRIBUTION MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM305
  • Infrastructural Finance [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : FIBA305
  • Introduction to Business Intelligence [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT220
  • Investment Analysis and Portfolio Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : FIBA312
  • IT and Risk Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT218
  • Managerial Competencies and Career Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR306
  • Managing Customer Relationships [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG201
  • PURCHASE AND MATERIALS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM205
  • QUALITY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM309
  • Sales and Distribution Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG302
  • Specialized Accounting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ACCT329
  • Supply Chain Management - Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POE402
  • Understanding Organization Change and Development [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : MSDS100
  • Artificial Intelligence and Business Applications [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT327
  • Brand Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG313
  • Business Innovation through New Technologies [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT318
  • Business Sustainability and Green Operations Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM302
  • Corporate Communication and CSR [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : PRCC302
  • Corporate Tax Planning [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : ACCT502
  • Fundamentals of International Human Resource Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR305
  • Fundamentals of Retailing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : RETL101
  • FUNDAMENTALS OF SERVICE OPERATIONS MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM304
  • FUNDAMENTALS OF TECHNOLOGY MANAGEMENT [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM308
  • International Financial Management [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : FIBA322
  • International Marketing [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG312
  • Managing Digital Enterprises [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT319
  • Managing Mutual Funds [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : FIBA309
  • Marketing of Luxury Products [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : MKTG320
  • Merger Acquisiton and Restructuring [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : FIBA316
  • Performance Appraisal and Potential Evaluation [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR311
  • SALES AND OPERATIONS PLANNING [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : POM307
  • Spread sheet Modeling for Consulting [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : CSIT340
  • Understanding Leadership and Motivation in Organization [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : HR312
  • Understanding Industrial Relations and Labour Laws [Specialization Elective Courses/Discipline I/ Specialization Major (Core)]
    • Course Code : LAW344
  • Professional Ethics and Social Responsibility [Professional Ethics]
    • Course Code : PFE301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :