Home Programs B.A. (Journalism & Mass Communication) - 3 Continent

B.A. (Journalism & Mass Communication) - 3 Continent

Program Code 11724


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Campus Lucknow

Institute Amity School of Communication, Lucknow

University Amity University Uttar Pradesh

Eligibility 10+2

Duration 3 Years

Selection Process

  • Program Fee (Rs. in Lacs)
  • 1st Year Non Sponsored Semester 1.91
Admission Not open

Course Structure

1st Year

Semester 1

  • Indian National Movement & Constitution of India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI116
  • Nationalism in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI103
  • Accounting Fundamentals [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ACCT102
  • Business Statistics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM103
  • Business Ethics and Governance [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT108
  • Computer Applications [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : CSIT108
  • Introduction to Business Economics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ECON153
  • Introduction to Management Principles [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT109
  • Film Craft [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM118
  • Studio 101 [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM117
  • Writing for Visuals [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM104
  • Communication and Mass Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC122
  • State and Politics [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC105
  • Fundamentals of Environmental Studies [Co-curricular Courses]
    • Course Code : ESCM114
  • Film Appreciation [SAP Courses (Optional)]
    • Course Code : FILM211
  • Introduction of Artificial Intelligence in World Politics [SAP Courses (Optional)]
    • Course Code : IRS343
  • Introduction to Community Psychology [SAP Courses (Optional)]
    • Course Code : PSYC332
  • Communication Skills - I [Communication Skills]
    • Course Code : BC109
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 2

  • Political Theory & Concepts [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI117
  • Business Finance [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : FIBA103
  • Business Mathematics II [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM104
  • Fundamentals of Competitive Intelligence and Business Development [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : CI104
  • Human Resource management & Development [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : HR105
  • Marketing Theory and Practices [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MKTG107
  • Understanding Organizational Behavior [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : HR101
  • Aesthetics of Film Making [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM119
  • Film Appreciation [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM211
  • Introduction to Film Making Technique [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM111
  • Print Media: Reporting, Editing and Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC123
  • Food, Nutrition and Hygiene [Co-curricular Courses]
    • Course Code : FOOD107
  • Communication Skills - II [Communication Skills]
    • Course Code : BC206
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

2nd Year

Semester 3

  • Advertising Theory & Practice [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : ADVT203
  • Term Paper [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AATP100
  • Contemporary Diplomacy [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI242
  • Political leadership and government [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI244
  • Political Process in India [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI248
  • Business Environment [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MGMT103
  • Business Law [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : LAW105
  • Cost and Management Accounting [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ACCT205
  • Fundamentals of Business Analytics [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM206
  • Fundamentals of Production and Operations Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : POM201
  • Integrated Marketing Communications [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MKTG314
  • Indian Cinema [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM110
  • Production Studio I [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM248
  • Audio Visual Media & Production [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : JMC223
  • Mindful Communication [Co-curricular Courses]
    • Course Code : PSYC161
  • Individual Excellence & Social Dynamics [Behavioural Science]
    • Course Code : BS105
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 4

  • Reporting & Copy Editing Skills [Vocational Courses /SKE courses/Industry Specific Courses]
    • Course Code : JMC224
  • Dynamics of Contemporary Global Concerns [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI402
  • Psephology and Data Analysis [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI245
  • Western Political Philosophy [Discipline II (Major II) / Minor Stream (Political Science ) ]
    • Course Code : PSCI249
  • Business Policy and Strategic Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : STRA302
  • Entrepreneurship and Small Business Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : ENTR203
  • Fundamentals of Project Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : POM203
  • Principles of Consumer Behaviour [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : MKTG304
  • Research Methodology [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : QAM202
  • Understanding International Business Management [Discipline II (Major II) / Minor Stream (Management ) ]
    • Course Code : IB204
  • Fiction Production for TV [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM224
  • Production Studio II [Discipline II (Major II) / Minor Stream (Filmmaking ) ]
    • Course Code : FILM254
  • Advertising Theory & Practice [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : ADVT203
  • Photography Concepts [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : VCOM106
  • Promotional Media [Discipline I (Major I) / Major (Core) (Journalism & Mass Communication ) ]
    • Course Code : EM201
  • The Dynamics of Happiness [Co-curricular Courses]
    • Course Code : PSYC160
  • Creativity for Team Excellence [Behavioural Science]
    • Course Code : BS208
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

3rd Year

Semester 5

  • Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AASI100
  • Advertising and Corporate Filmmaking [Specialisation Elective Courses]
    • Course Code : FILM303
  • Fundamentals of Event Management [Specialisation Elective Courses]
    • Course Code : EM301
  • News Bulletin Management [Specialisation Elective Courses]
    • Course Code : JMC305
  • Radio News [Specialisation Elective Courses]
    • Course Code : JMC311
  • Specialized Writing and Editing [Specialisation Elective Courses]
    • Course Code : JMC201
  • Basics of Cyber Media [Core Courses]
    • Course Code : JMC212
  • Principles of Marketing- I [Core Courses]
    • Course Code : MKTG102
  • Receptive and Expressive Communication Skills [Communication Skills]
    • Course Code : BC301
  • Group Dynamics and Team Building [Behavioural Science]
    • Course Code : BS301
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :

Semester 6

  • country report - I [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AHSJCO101
  • country report [Supervised Independent Learning/ Non-Teaching Credit Courses]
    • Course Code : AHSJCO100
  • Client Servicing and Copywriting [Country Elective Courses 2]
    • Course Code : ADVT302
  • Ethics and Corporate Governance [Country Elective Courses 2]
    • Course Code : MGMT304
  • Special Events [Country Elective Courses 2]
    • Course Code : EM302
  • Advanced Cyber Media [Country Elective Courses 1]
    • Course Code : JMC302
  • Brand Management [Country Elective Courses 1]
    • Course Code : MKTG313
  • Short Film Production [Country Elective Courses 1]
    • Course Code : FILM313
  • Foreign Business Language
    • Course Code :
  • Open Elective Courses
    • Course Code :
  • Outdoor Activity Based Courses
    • Course Code :