Faculty

PhD
Masters of Hotel Management
Masters in Tourism Management
WSET (Level -2)
BSc (Hospitality & Hotel Administration)

20 Years

Fundamentals of F&B Services
Basics of Bar Operations
F&B Management
Destination Geography

Wine Tourism, Consumer Behavior, Destination Tourism

Food & Beverage Services, F&B Management, Bar Operations, Alcoholic Beverages, Heritage Tourism

08

International Society of Hospitality Education (ISHE): Life Member (201910009)
Indian Tourism and Hospitality Congress (ITHC): Life Member (ITC/LFM/470)
Indian Culinary Forum: (ICF): Life member (Membership member-1303)

Kumar Singh, A., Pal, S., Shekhar, M., & Mehta, A. (2024, January). Influence of digital marketing (social media) on the customer perception of the quick service restaurant industry. Academy of Marketing Studies Journal, 28 (2), 1-8. (ABDC Indexed)

Rai, A.K, Shekhar M, Upmanyu, S., Mehta A. (2024, January). Determining Food Quality as An Important Aspect of Customers’ Dining Experience. Academy of Marketing Studies Journal (pp. 1-9). ISSN-1528-2678 28-S2-002 (ABDC Indexed)

Rai, A. K., Anirvinna, C., & Shekhar, M. (2022, October). Computing Diner Preferences for Menu Variability and Quality of Fine Dining Restaurants. In International Conference on Information and Communication Technology for Competitive Strategies (pp. 521-531). Singapore: Springer Nature Singapore.

Avinash Kumar Singh et al A Study of the Benefits of State Tourism Organization Community Engagement and its Impact on Awareness and Visit Intention, Neuroquantology 20 (5), 2022. Pp. 1052-1060., E-ISSN- 1303-5150


PhD in Management from TAPMI School of Business, Manipal University Jaipur, Rajasthan.
Title: ‘Consumer Decision Making Factors in selection of Luxury Hotels in Jaipur’. Guided by Dr C. Anirvinna, Associate Professor-TAPMI School of Business, MUJ.
Shekhar M. Choose or Check-In: Gender Influence in Booking of the Luxury Hotels in Jaipur, International Journal of Innovative Technology and Exploring Engineering 37(3), 2019, pp. 378-385.

Shekhar M. A study of Relationship between Demographic Factors & Consumer Decision Making Style Influencing the Selection of Luxury Hotels in Jaipur, Research Analysis and Evaluation. 116 (5) pp 49-58 ISSN- 0975- 3486.

Mishra, A, Dhaka, S, Shekhar M. Customer Behavior and Attitude Assessment for Green Practices in Lodging Industry at India. International Journal of Innovative Technology and Exploring Engineering 37(3), 2019, pp. 381-386.

Mishra, A, Dhaka, S, Shekhar M. Exploring Obstacles in Conducting Green Practicing: The Case of Indian Lodging Industry, journal of xi'an university of architecture & technology 12 (2), pp 2498-2954,. ISSN-1006-7930.

“Artificial Intelligence Based Process of Standard Recipe Formulation in Hotel Kitchen” Application No- 202211044308 A, Date of Filing Application- 02/08/2022 publication date-19/08/2022.

MOOC Courses Completed:
- Sustainable Tourism – promoting environmental public health course authorized by University of Copenhagen.
- Beyond the Sustainable Development Goals (SDGs): Addressing Sustainability and Development authorized by University of Michigan.
- The Science of Gastronomy authorized by The Hong Kong University of Science and Technology.
- Introduction to Sustainability authorized by University of Illinois at Urbana-Champaign.
- Excel Skills for Business authorized by Macquarie University.
- Effective Service Innovation by Design in Hotel Management authorized by Star weaver.
- Beer Quality: Foam authorized by University of California.
- Wine Tasting: Sensory Techniques for Wine Analysis authorized by UC Davis.

mshekhar@lko.amity.edu
Amity School of Hospitality (ASH)