Faculty

Dr. Dharna Shukla
Program Coordinator & Assistant Professor
Accommodation Management
Amity School of Hospitality (ASH)

PhD in Management (Sustainable Management of Tourism)
Certified Hospitality Educator (CHE)
M.A. (Tourism Administration)
NET Qualified in Tourism
B.A. (University of Delhi)
Three-Year Diploma in Hotel Management (IHM Mumbai)
Diploma in Human Resources

26 Years

Program Coordinator for BBA Tourism
Accommodation Operations and Management
Fundamentals of Tourism
Itinerary Design and Tour Packaging
Hospitality Management I
Internship Report (Non-Teaching Credit Course Fifth Semester BHM)
Research Project (Non-Teaching Credit Course Third Semester BBA Tourism Management)
Sustainable Tourism, Rural Tourism, Hospitality Management
Accommodation Operations and Management, Sustainable Tourism
Lifetime Member of Professional Housekeeper's Association (PHA)
Active National Council Member of Women's Indian Chamber of Commerce and Industry's Rural Tourism Council
Active Consultant Inspector for NEBOSH for VICVTS Global, United Kingdom
Research Papers in Journals
Tripathi, R., Shukla, D. (2024).Sustainable Development and Inclusive Growth of Hospitality and Tourism Industry. Vidhyayana, 9 (Special Issue 2). https://vidhyayanaejournal.org/journal/article/view/1705 (Peer Reviewed)

Tripathi, R., Shukla, D., & Kumar, A. (2024). A study on employee attrition in the hotel sector; with special reference to the Lucknow City. Sangrathan, 25(1), ISSN:2278-6880. (UGC CARE 1, Peer Reviewed)

Maitra, R., Tripathi, R., Kumar, A., & Shukla, D. (2023). Assessing the Relationship between Social Media and Sustainable Tourism: A Review. Nepalese Journal of Hospitality and Tourism Management, 4(1), 73–84. https://doi.org/10.3126/njhtm.v4i1.53322 (Peer Reviewed).

Shukla, D., & Maitra, R. (2022). Covid-19 and Technology Interventions: An Exploratory Study of the Indian Hospitality Industry. IHM Ahmedabad e–Journal, IV(1), eISSN: 2582-4082. (Peer Reviewed).

Shukla, D. (2014). Emerging Trends in Work Life Balance of Women in Tourism Sector. Research Revolution - International Journal of Social Science and Management, II(8), ISSN : 2319-300X.

Shukla, D. (2014b). Sustainable Tourism Marketing – An Overview. Journal of Management and Social Science, ISSN 2348-6317.(Peer Reviewed)

Shukla, D. (2014c). Sustainable Tourism Marketing: Proposal Of An Optimal Mix. International Journal for Marketing Studies, 1(1), ISSN 2349-2309.(Peer Reviewed)

Books
Shukla, D., Tripathi, R., Dhillon, S., & Kritika, A. (Eds.). (2024). Futuristic Trends in Social Sciences (8th ed., Vol. 3) [Print]. IIP Series.e - ISBN : 978-93-5747-707-9

Shukla, D., Tripathi, R., & Kumar, A. (Eds.). (2023). Research in Hospitality and Tourism Industry: A Student's Perspective (Vol. 1) [Print]. Eureka Publications.ISBN 978-81-959897-0-6

Shukla, D., Tripathi, R., & Kumar, A. (Eds.). (2023). Research in Hospitality and Tourism Industry: A Student's Perspective (Vol. 2). Eureka Publications. ISBN 978-81-19567-35-5

Book Chapters
Shukla, D. & Tripathi, R. (2024). Artificial Intelligence for Social Good in Service Marketing. In Tracking Tourism Patterns and Improving Travel Experiences with Innovative Technologies (pp.169 - 190). IGI Global DOI: 10.4018/979-8-3693-9636-0.ch008

Shukla, D., & Priya, N. (2024). A Study on Best Housekeeping Practices in Healthcare Facilities in India [Print]. In Envisioning Successful Society through Swachhta (1st ed., pp. 255–268). Teenu Publications.ISBN: 978 - 81 - 968444 - 1- 7

Maitra, R., Shukla, D., Janjua, L., & Raja, M. S. (2023). Implications of Social Media in Sustaining Renewable Energy Usage. In Practice, progress, and proficiency in sustainability (pp. 192–209). https://doi.org/10.4018/978-1-6684-6113-6.ch009 (Scopus Indexed).

Shukla, D. (2023). Introduction to Tourism [Print]. In Tourism for Class IX (1st ed.). Bhartiya Shiksha Board.

Shukla, D. (2023). Tourism Regulations [Print]. In Tourism for Class XI (1st ed.). Bhartiya Shiksha Board.

Shukla, D., & Misra, A. (2020). Rural Tourism Research in India - A Content Analysis of Studies of Past 10 Years [Print]. In Rurality, Ruralism and Rural Tourism-Challenges and Coping Strategies (1st ed., pp. 65–76). Ane Books Pvt. Ltd. ISBN No.978-93-89212-33-4

Abstracts
Tripathi, R., Shukla, D. (2013), A Review of Challenges in the Progression of Women in Hospitality Related Research, International Conference on Issues and Challenges in Doctoral Research, Vol 11 (2023), Amity University Uttar Pradesh, Lucknow Campus · Aug 25, 2023

Shukla, D., & Tripathi, R (2013), Forging Synergies:An Investigation into Fostering Academia-Industry Collaboration in the Indian Hospitality Sector through Research Programs & Industry Demands, International Conference on Issues and Challenges in Doctoral Research, Vol 11 (2023), Amity University Uttar Pradesh, Lucknow Campus · Aug 25, 2023

Patents
“Smart Tourism Platform with Personalised Travel Recommendations and Real -Time Activity Planning” Indian Patent, Application no. 202411053545, Date of Publication: 27.07.24.

"Machine Learning Enabled Predictive Housekeeping For Vacation Rentals" Indian Patent, Application no. 202311022939, Date of filing the application - 29.03.2023, Date of publication 19.05.2023.

"Solar-Powered Food Dehydrator for Post-Harvest Processing" UK Design Patent, Design number: 6302164, Grant date: 15 August 2023, Registration date: 7.8.2023.

Articles
Shukla D. (2021, November), Digitalization varies with advent of new tech., Ingredients South Asia, Volume 15, Issue 3, Pg.22, http://www.saffronmedia.in/eMagazines/ISA/2021/ISANov01152021/html5/index.html

Misra A. & Shukla D. (2018, July), Bridging the Industry-Academia Gap, Careers 360, https://www.magzter.com/IN/Pathfinder-Publishing-Pvt.-Ltd./Careers-360/Education/290665

Reviewing
Appointed ad-hoc reviewer for International Journal of Artificial Intelligence (AI) in Teaching and Learning (IJAITL) - IGI Global in July 2024.

Appointed Editorial Board Member of International Journal of Transformation in Tourism and Hospitality Management and Cultural Heritage - ISSN 2581 4869 in July 2024

Manuscript Reviewer for Sentio Journal, United Kingdom in July 2024

Chapter Manuscript Reviewer for IGI Global Book 'Transforming the Service Sector With New Technology’ in July 2024

Two Chapters Manuscripts Reviewer for IGI Global Book ‘Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing’ in August 2024
NPTEL Swayam Course Certification on Patent Drafting for Beginners in 2024.

Part of Organising Committee of International Conference on Issues and Challenges in Doctoral Research (ICICDR 2023) on occasion of World Doctorates Day at Amity University Uttar Pradesh Lucknow Campus in August 2023.

Training of outsourced Housekeeping staff of Amity University Uttar Pradesh, Lucknow Campus in 2023.

Conducted an Interaction Session with the underprivileged girls of Prerna Girls School as part of Community Outreach Initiative in December 2023.

Recognition as Guest Speaker at 'Paryatan se Pravartan', National Conference on Anugachata Pravah organised by Amity School of Langauages, Amity University, Lucknow Campus in association with Uttar Pradesh Tourism in September 2022.

NPTEL Swayam Course Certification on Academic Writing in 2020.

Part of the opening teams of Amity University, Dubai Campus; Synergy University of Russia, Dubai Campus; Chain of hospitals of Wockhardt Hospitals Bangalore and The Park, Chennai (2002 - 2016).

Formation and implementation of SOPs, formulation of plan for the refurbishment of the Guest House, Amity School of Hospitality, Amity University, Lucknow, Wockhardt Hospitals Housekeeping Department and The Park, Kolkata.
dshukla@lko.amity.edu
Amity School of Hospitality (ASH)