With the emerging business opportunities, India is gradually moving to become a leading global start-up hub with rising numbers of new companies, venture capitalists, and entrepreneurs.

To create conducive Start-up ecosystem in order to boost entrepreneurship, the government has created an entire ministry dedicated to helping new businesses through ‘Ministry of Skill Development and Entrepreneurship’. The present government has introduced many schemes to promote entrepreneurship and assist emerging Start-ups financially. The government schemes launched for developing and encouraging entrepreneurship in India are Start-up India initiative, ASPIRE, Mudra Bank, Atal Innovation Mission, eBIZ Portal, Dairy Processing and Infrastructure Development Fund (DIDF), Support for International Patent Protection in Electronics & Information Technology (SIP-EIT), Multiplier Grants Scheme (MGS), Credit Guarantee Scheme for Startups (CGSS), Software Technology Park (STP) Scheme, The Venture Capital Assistance Scheme (VCA), Loan For Rooftop Solar Pv Power Projects, NewGen Innovation and Entrepreneurship Development Centre (NewGen IEDC), Modified Special Incentive Package Scheme (M-SIPS) etc. These initiatives of the government have led to the change in perception of Indian people towards entrepreneurship.

This reflects in the current Global Entrepreneurship Monitor (GEM) 2019/2020 report which posits that seven out of ten Indians surveyed agreed that they have started their own business to make a difference in the world and to create wealth. This reflects that Indians are highly motivated to make a difference in the world through “Purpose Driven Entrepreneurship” alongside more traditional motivations of just making a living because jobs are scarce or to continue a family business. These self-perceptions of opportunism and proactivity of Indians to be seen by others as innovators and wealth creators is an encouraging sign of a ‘Collective Will’ for future business sustainability that will provide India as a fertile ground for new business research.

“Take up one idea. Make that one idea your life, think of it, dream of it, live on that idea, let the brain, muscles, nerve, every part of your body be full of that idea and just leave every other idea alone. This is the way to success.” - Swami Vivekananda

Under this premise, AMITY UNIVERSITY, UTTAR PRADESH has organized a Virtual Startup Expo as part of 3rd International Conference on Entrepreneurship, Innovation and Leadership (ICEIL’20) on the theme “Harnessing Innovation, Technology, Entrepreneurship and Sustainability” scheduled from 17th -19th December 2020.

The Objectives of Virtual Start-Up Expo 2020 are as follows:

• Chance to Virtual showcase product or service online in entire world: This platform will help Exhibitors to showcase their creativity/innovative ideas in form of product/services online to varied audience during the conference and helps in shortening the sales cycle by adding value to their product/service through valuable feedback.
• New Way of Virtual Networking Opportunities: Virtual Networking allows buyers and sellers to connect digitally from across the globe with industry stalwarts, government institutions, venture capitalists, conference delegates, and other start-ups
• Opportunity to promote the brand in the session for next level lead generation: Dedicated slot of 10-15 minutes to each expo participant to speak about their Start-up, Story, Background, USP’s, Future plans, Societal contributions, etc. to develop the direct connect with the varied audience and answer their queries.
• Virtual Networking with prospective clients through online chat: Chance to interact with multiple prospects to enhance the brand visibility.
• Source of motivation to the young Millennials to start their own ventures: The participation as an entrepreneur will act as a source of motivation to thousands of young students, aspirants, and enthusiasts to start their own ventures to join in the mission of an ATMANIRBHAR BHARAT for making India a self-reliant nation.
• Recognition to Start-ups: Best three start-ups shall be awarded Recognition Certificates and rest all participants shall be awarded Participation Certificates.
• E-Souvenir of Start-up Expo: Organization profile appearance in the soft copy of Expo Souvenir.
• Prohibited products/services: Alcoholic/Tobacco Products
• No Cost: There is NO Fees levied for participation in the event.