This Journal will help upcoming and budding scholars in the field of journalism and mass communication. It will also be subscribed by various educational institutions in India and abroad because of its varied and inter-disciplinary approach. The journal will aim to tap the resources from national and international seminars/conferences/associations/societies. There will also be a strong teaching and research work in the journal to coagulate library demands. It will give a platform to researchers and academicians hence will cater to a lot of them already in the field. It will tap the potential of promising new researchers and bring to surface innovative researches in the field of media studies and communication. There is a drastic dialogue on the significance and scope of media and communication, and its academic aspects and the journal will add on to the existing discourse, thus making it richer.