- Bridges the gap between theory and practice by connecting academicians and industry practitioners.
- Promotes exchange of ideas and marketing best practices at an international platform.
- Promotes inter-disciplinary research in management and other functional areas.
- Promotes a wider scope publication of theoretical/empirical/applied research papers, articles, case studies, monographs, book reviews and doctoral dissertations.
- Provides a platform to promote research in management with managerial implications