Amity University : AJSM

Issues

Volume 5 Issue 2 July-December 2022

Sustainability in MSMEs: Key to an Inclusive and Sustainable Economic Recovery Renuka Sharma Unveiling the Silver Lining of Dark Data for Organizations Shivangi Priya and Samriti Mahajan A STUDY ON ROLE OF CHANGES IN SERVICE QUALITY FOR FINANCIAL INVESTORS WITH REFERENCE TO SATISFACTION IN THE AGE OF FAKE NEWS AND TROLLING Kamal Batra and Chand P Saini Reflections on the drivers of employability: Employers and Students Perspective Amit Dangi and Vijay Singh Challenges and Opportunities for Marketing Electric Vehicles in India: An Analysis of Consumer Attitudes Shiv Alok Khanna and Sunishtha Dhaka

Volume 5 Issue 1 Jan- June 2022

Identifying consumer’s awareness regarding instant food products: A case study of Haryana Sanjay Kumar Hooda and Shweta Agarwal Gamification and it's role in Business World Manisha Yadav and Amit Dangi Women Safety in Public Places : A study on Delhi NCR Simran Mittal and Jyoti Chauhan An Increasing Trend towards Online shopping amongst Delhi Shoppers Jatin Soni and Kavita Khurana A Study on Employees Perception towards CSR initiatives of the Companies in India Guneet Kaur and Nidhi Ahuja

Volume 4 Issue 2 July-December 2021

Role of Personal, Contextual and Psychological Factors on Innovative Work Behavior of Front-Line Employees in Service Sector: A Review Study Pardeep Ahlawat and Seema Sangwan Judicial Profession and Occupational Stress: A Systematic Review Approach Chand P Saini, Nisha Gaur and Ritu Yadav A Literature Review: Innovative Work Behavior of Frontline Employees & Moderating and Mediating Effects of Personal, Contextual and Psychological Factors Pardeep Ahlawat and Seema Sangwan Bad Banks- New Boom to Solve NPA Issues of Indian Banks Ms. Sheetal and Mamta Shah Strategies to Enforce Accountability in Autonomous Technical Institutions P. B. Gupta

Volume 4 Issue 1 Jan 2021

Comparative Study of the Benford’s Law in the Stock Market Prices during 2010 -2020 Myles Alexander Coverson and Nesan Sriskanda Cost and Comparative Analysis of Pre-Engineered Buildings with Conventional Buildings Neha Puri, Vikas Garg and Arun Julka Tourists Purchase Intention towards Paper Souvenirs in Nepal Sajeeb Kumar Shrestha Impact of Celebrity Endorsement and Reference Group on Customer Purchase Intention 31 for Non-Durable Goods Binita Manandher Evaluation of Customer Awareness on Small Business through Social Media Niku Mishra, Kshitij Chauhan, Anjali Nagar

Volume 3 Issue 1 Jan 2020

Event Modeling: Studying and Predicting Successful and Unsuccessful Terrorist Attacks to Assist Multinational Enterprises in Expansion Location Decisions Austin Seals and Manuel Garcia IV Factors Affecting Cognitive Dissonance on Smart Phones: Reality from Structural Equation Modeling Sajeeb Kumar Shrestha Impact of Information Communication Technology on Service Quality (A Case Study of Governmental Organizations in Nepal) Kapil Khanal CDS and New Department of Military Affairs: Issues and Perspectives M. S. Singh Microfinance Services towards Empowering Women: A Case Study of Biratnagar Metropolitan, Nepal Bandana Jain Financial Inclusion and PMJDY: Challenges and Way Forward Pritish Soni Impact of Venture Capital Investment on Innovation and Economic Growth in India since 2000: A Literature Review Manoj Kumar Role of Multilateral Banks in Crisis Management Mamta Shah An Empirical Study on the Financial Literacy among the Working Youth of Delhi NCR Manika Sharma

Volume 3 Issue 2 July-December 2020

BRAND SWITCHING IN SMARTPHONES CATEGORY Sajeeb Kumar Shrestha Factors Influencing Consumer Behavior for Durable Goods Binita Manandher Women and Wealth: A Study of Financial Literacy & Financial Wellbeing in India Nikunj Aggarwal & Madhu Vij Implementation & Impact of IND AS AND IFRS on Corporate Sector: A Review Jitin Gambhir & Neha Garg Comparative Study of the Nigerian and United States Monetary Policy Nnenna O. Odeghe and Harpal S. Grewal Merger and Corporate Restructuring Scenario under Covid-19 Pandemic Maninder Kaur and Mamta Shah

Volume 2 Issue 1 June 2019

Biases of Behavioral Finance and its Impact on Capital Market Shilpa Bahl and Jitin Gambhir Emerging Trends in Skill-based Hiring in the Healthcare Industry in India Swati Sisodia and Raunica Ahluwalia Empirical Analysis of CAPM in determining Stock Valuation Kapil Khatter and Nidhi Kalra Evolution or Revolution: Strategies to reduce Organizational Cholesterol Tanu Sachdeva and Jasneet Soni Do Social Entrepreneurs and Enterprises Pose Means to Address Creative Economy? Parveen Khullar, Suman Shokeen and Broto Rauth Bhardwaj The Influence of Environmental Dynamism on Managerial Risk Aversion Manuel Garcia IV

Volume 1 Issue 2 November 2018

Determinants of Financial Performance: An Evidence from Nepalese Commercial Banks Ramji Gautam Factors that Determine the Use of Mobile Banking Services in Kenya Harpal S. Grewal,and Hillary Mokaya Various Strategies Adopted by Subscription Box Model in India Ayushi Surana, Sanjeeve Malage and Manish Nangia Impact of Brand Equity on Purchase Intention of Smart Phones Dhruba Kumar Gautam and Sajeeb Kumar Shrestha Budgetary Control and Financial Performance: An Observation (A Case Study Of Nepal Oil Corporation) Manoj Kumar Chaudhary and Rajesh Kumar Chaudhary An Analytical Study on Stock Prices of M/S Apollo Tyres Using Value at Risk (Var - Normal Distribution) Technique During the Period 2017-18 M. Subramanian and V. Rengarajan Financial Literacy as Transformative Tool to Stimulate Sustainable Development of the Economy - An Empirical Approach Angel Christy Praveena and S. Rachel Corporate Governance and Leadership - A Case of Infosys and TATA B. S. Hothi and Mamta Shah

Volume 1 Issue 1 November 2017

Strategically Managing Training for Job Satisfaction: Reality in Nepalese Manufacturing Entity Dhruba Kumar Gautam and Manoj Kumar Chaudhary Empirical Evidence on the Growth of Microfinance Sector and its Impact to Indian Economy Mosses Mwizarubi, Bank of Tanzania, Tanzania Perceived risk among women shoppers in jewelry purchase and associated risk relievers – A Scale Development approach T. Frank Sunil Justus and T. Sunitha, Market-oriented Strategic Flexibility: Conceptual underpinnings and Integrative Model Kumar Shailender Inter-Zonal Variations in the Growth Story of Indian Railways Manpreet Kaur and Anjali Mehra, Unmasking of Indian Banks by using Camel Model with special emphasis on selected Indian public sector Banks Mamta Shah Debt Financing and its Effects on Firm Performance: Lessons from South African Listed Companies Bernard Mnzava An Examination of Causal Relationships between Return, Volatility and Trading Volume of Nifty and Sensex Tanuj Nandan, Pravin Kumar Agrawal, and Anshika Agrawal Journey of Royal Enfield from Dusk to Down along with various strategies adopted Neha Bharti and Manish Nangia