Tom
Peters
International Management Guru |
A gobally renowned
'management guru', he is sought after by
large corporeates all over the world. Invited
recently by Amity Business School to be
the Chief Guest at the Amity Leadership
Awards function in Mumbai, he spokes succinctly
about the necessity of developing global
perspectives in management in today's borderless
world. |
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Ms.
Patricia B. Seybold
Founder and CEO
Patricia Seybold Group |
She is one of
the few persons with the credentials and
experience to write and talk on Customer
Revolution. During a seminar in Mumbai,
co-organized by Centre of CRM, Amity Business
School, she advised the top company officials
on how to get the winning edge with long-term
customer relationships.
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Sir
John Frazer Robinson
International Direct Marketing GURU
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An international
Strategic Marketing Consultant, possessing
one of the most talented and creative minds
in his field. He introduced new concepts
to Direct Marketing with outstanding results.
During the Direct Marketing Summit, 2001,
organised by Amity Business School at Delhi
and Mumbai, he spoke about the future of
Direct Marketing, laying emphasis on Customer
Satisfaction and Loyalty.
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Mr.
Claude Smadja
Former MD and
Current Principal Advisor
World Economic Forum |
During an interactive
session with the students of Amity, he brought
out a thorough understanding of how the
world economy and the global scene functions
today, the implications of this on-going
revolution for corporate and national policies
and its economic, social and political impact.
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Dr.
Robert Kaplan
Prof., Leadership Development
Harvard Business School |
At his first
ever seminar in India, co-organised by Amity
Business School, he spoke about concepts
and
frameworks of Balance Score Card, giving
sector specific case studies and examples.
During his interaction with industry participants,
faculty and students, he also helped discover
`Balance Score Card’ as a tool for
measuring and managing performance of an
organisation.
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Dr. Bernd Schmitt
Professor of Business
Columbia Business School, New York |
Dr. Schmitt is an Executive Director of
the Center on Global Brand Leadership.
The seminar introduced the key principles of
Customer Experience Management and designed to
provide an in-depth understanding of its framework.
Strategies and tools such as the five-step CEM process plus,
detailed case studies showed how these principles
had been applied by a company to enhance its marketing message.
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