Home > About Us > Founder President's Message
Founder President's Message
Today, the world of business has become highly competitive and CRM is the key word for success. Customer focus and service orientation are the characteristics that essentially define a CRM professional.

My continuous stay of about three decades in Germany gave me opportunity to come in close contact with marketing and sales professionals from all over the world. Through my observations, I have found that young Indian talent, if groomed correctly, can become the finest in any area of marketing. Their analytical and creative intelligence, trained and tapped properly, can help them evolve into skillful CRM professionals.

It would be my earnest endeavour to inculcate not only the best of creative and technical qualifications, but also indispensable human qualities in my students, which would take them to the pinnacle of success. At amity, we know how to do it, and are not alone in this task. We have the guidance and support of various successful and esteemed CRM professionals, who have achieved significantly in their fields. Their support gives us the courage to say that the students of this institution, from the very first day of their passing out, would distinguish themselves in their professions.

I am committed to this cause and would always endeavour to bring out excellence in CRM education through this institution.


Dr. Ashok K. Chauhan
President, Amity Centre for CRM & Founder President, Ritnand Balved Education Foundation (RBEF)
Chairman AKC Group of Companies