“Finally, the understanding has dawned that good customer relationships are at the heart of business success. Corporations are using CRM as a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. As the customer orientation in the corporations grows, so does the need for dedicated professionals to take care of this function. Center for CRM is a dream project of Amity Universe.

Following the vision of our ever dreaming Founder President, ACCRM was incepted in June 2002 when CRM was being looked at as the next big wave after ERP. Presently, we see a slow but growing acceptance and adoption of CRM as an important differentiating strategy in an increasingly competitive arena. Such progress has helped ACCRM continue to make contribution towards the study and practice of CRM.

One of the first full-fledged study centers in the area of CRM in the country, ACCRM’s blueprint covers a gamut of activities encompassing research, publications, consultancy, training and education. In the very first year of our inception, we have managed to make a difference and gain credence from the practitioners.

Increasing demand from the industry for marketing professionals equipped with understanding for CRM had ACCRM beginning study modules for practicing professionals as 10-Day and 3-Month Certificate Programs, as also for as postgraduates as One Year Post Graduate Diploma in CRM & Marketing.

While we have had successful runs of the short-duration courses, I take pride in presenting to you Class of 2004 of One Year Post Graduate Diploma in CRM & Marketing.

I look forward to them making a difference to the way business is done. Needless to say, Industry feedback would only make us better.

Dr. Balvinder Shukla
Director, Amity Centre for CRM