The participants can submit case for any of the following domains Strategic Management and Leadership, Marketing Management, Organizational Behavior, General Management, Organizational Change and Development, Information Technology, Human Resource Management, Rural Management, Finance and Accounting, Management of Social Issues, Family Business, Entrepreneurship and Business Model Innovation, Operations and supply Chain Management, Cross Cultural Issues in Management, Support systems for SMEs, Social networking and business, Management of Education, Communication Dynamics, Management and Sustainable Development, Environmental Management, TQM , CSR, International Studies Information & Media Management, Hospitality Management, Health Management, Energy Management, Business Law, The above foci are not exhaustive of possible areas of case research; rather these are provided to be illustrative of possible directions of case research.