We travel not to go anywhere, but to go. We travel for travel's sake. The great affair is to move the 'great affair of moving', is indeed an enriching experience of invaluable significance. Travelling allows one to explore and to unravel the mysteries of nature, the culture of a place and the historical, social evolution of a chosen destination. World Tourism Day is celebrated each year on 27th of September to spread awareness about tourism and demonstrate its impact on the cultural, social, political, and economic fabric of the society. In the year 2022 World Tourism Day is being hosted in Indonesia, and its theme is, “Rethinking Tourism”.

Amity School of Languages, Amity University Lucknow Campus proposes to hold a National Conference on, 'अनुगच्छतु प्रवाह' Parãyatan se Pravartan: Tourism and Cultural Pride in Uttam Pradesh on 27th September 2022, to mark the International Tourism Day. And in line with the theme, “Rethinking Tourism”, the National Conference aims to focus on the potential of Uttar Pradesh in terms of the State's rich heritage which includes its historical relevance , the artistic richness of Hindi and Urdu Literature, dance and music, architecture , folklore, and various destinations of religious significance. All of these make it a chosen destination for travelling and also offer avenues of research and exploration by students of Literature, who can adopt a multidisciplinary approach and attempt to do scholarly research from social, economic, political, and cultural perspectives.

Tourism is an important industry which contributes to the progress of a country by becoming a perennial source of income, employment generation, aiding in the development of infrastructure, societal progress, religious tolerance, propagating cultural heritage of the place.

Tourism has been of eminence in the educational sphere as well, where it promotes study tours, short time courses, educational exchange programs, spreading cultural awareness and even translation studies. UNESCO defines culture as the set of distinctive spiritual, material, intellectual and emotional features of society or a social group, and that it encompasses, in addition to, art and literature, lifestyles, way of living together, value systems, traditions and beliefs. The culture of Uttar Pradesh offers a fertile ground for Research and scholarly learning in diverse areas.

The National Conference, 'अनुगच्छतु प्रवाह' Parãyatan se Pravartan: Tourism and Cultural Pride in Uttam Pradesh aims at enabling students and participants to understand the role and significance of tour and travel in inculcating human values and professional ethics. The conference also aims at developing research areas in the seamless possibilities that Uttar Pradesh has to offer.