The students of Amity College of Commerce undertook an insightful industrial visit to Jeena Shiko Ayurvedic Centre on 10 October 2025. The experience allowed students to connect theoretical concepts of marketing, entrepreneurship, and business development with real-world applications.
The industrial visit to Jeena Shiko, a renowned Ayurvedic wellness centre, was organized to provide students with practical exposure to modern business and management models within the health and wellness industry. The visit aimed to help students understand how traditional Ayurvedic practices are integrated with advanced technologies to promote holistic well-being, while simultaneously exploring the centre’s operations, marketing strategies, financial systems, and sustainable business practices.
The visit to Jeena Shiko successfully enhanced students’ understanding of the intersection between commerce and wellness. They gained valuable insights into operational management, digital marketing, ethical healthcare delivery, and financial sustainability within a wellness enterprise. The session underscored the importance of innovation, compassion, and sustainability in modern business models, reflecting Amity University’s vision of fostering socially responsible and ethically driven professionals.